Spotlight Archives

10 years ago

Awards

Communication Summit & Commward 2016 – Embracing the Art of Innovation & Creativity

By Taposh Ghosh We are living in an era of boundless information. An era, where more change has arisen in the past decade, compared to changes over the past century. With changing products and consumer behaviors, the job of sending out effective messages from businesses to the customers is becoming

10 years ago

Digital Marketing

Communication – The Modern Business ‘Foremost’ Necessity

By Taposh Ghosh Any knowledgeable business personnel reading this article, might promptly disagree with the title by arguing that communication in general has been one the most integral components of any business, for as long as trade has existed. But in today’s volatile world, where change is the only factor

10 years ago

Awards

Bringing the Cannes Home: Grey Dhaka’s Amazing Journey

Written by Taposh Ghosh It was neither a sophisticated invention nor a high-tech solution, but rather a simple initiative that fueled Grey Dhaka’s amazing journey in winning the country’s first ever prestigious Gold Lion at the Cannes Lions International Festival of Creativity this June. Dubbed as the highest accolade for

10 years ago

Magazine Cover Story

Media Industry of Bangladesh: The Way Forward

Written by Taposh Ghosh [spacer color=”9CC234″ icon=”fa-book” style=”1″] The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception a few decades ago. The industry primarily consists of print, television and radio broadcast, and very recently online mass media.

10 years ago

Magazine Cover Story

Think to Think

Ayesha Jahan Bibha Why do you get paid? Please don’t feel attacked, because, I do really believe that it’s the right time to start with this basic and straight question. When I ask this question to my participants, I often find them answering like, they are getting paid for their

10 years ago

Magazine Cover Story

Hermès – The Strategy Insights Behind the Iconic Luxury Brand

By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic

10 years ago

Magazine Cover Story

Brands & Billionaires of Tomorrow Will be Built on the Internet

Anybody Can be a Billionaire The annual list of the world’s billionaires is out. There are 1,810 billionaires in the world today (down from 1,826 last year). However, what’s interesting is that approximately 65% of these are self-made billionaires. Billionaires of today are not necessarily those born with a silver

10 years ago

Brand Broadcast (PRs)

DCCI Presents Bangladesh YouthFest to Hold Grand Finale on the 13th & 14th of May

After months of conducting ideation competitions along with knowledge sessions & showcasing across seven divisions of the country, DCCI presents Bangladesh YouthFest will complete its first season with a Grand Finale and a two-day festival to be held on the 13th & 14th of May 2016 at North South University.

11 years ago

Expert Series (Interviews of Industry Experts & Guest Writer)

Why has Every Brand Advertisement Started to look the Same!

Mr Partha Sinha is the Director and the Chief Strategy Officer at Publicis South Asia. He is a marketing and communication professional and has worked in various renowned organizations like Citibank, Ogilvy and Mather and Zee telefilms. Following extract is drawn from his session at Commward. “The job of the

11 years ago

Magazine Cover Story

Robi Axiata Ltd: An Epitome of Business Transformation to Success

September 2009. Michael Kuehner, after leaving as the Head of India/Nepal sub-region for Nokia Siemens Networks with trails of success, engages himself in a rather dimming telecom service provider of Bangladesh. Hence Michael Kuehner with 35 years of international experience in the telecom and IT industry joined the company as

11 years ago

Magazine Cover Story

Colours FM – The colourful Side of Radio-listening

Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a friend who is next to you and a fun loving person who celebrates each and every day with you. Colours

11 years ago

Magazine Cover Story

Digital Marketing – the Holistic Approach

Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just about any part of direct and interactive marketing one can think of. Covering a range of topics related to direct

11 years ago

Magazine Cover Story

Asian Brand Strategy (part 3)

Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of up-to-date case studies. The book offers insights, knowledge

11 years ago

Magazine Cover Story

Asian Brand Strategy (part 2)

Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western observers. It is written by Martin Roll who is a Business & Brand Strategist, and Senior Advisor at Martin Roll Company,

11 years ago

Magazine Cover Story

Asian Brand Strategy

Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western observers. It is written by Martin Roll who is a Business & Brand Strategist, and Senior Advisor at Martin Roll Company, Singapore. A

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Communication Summit & Commward 2016 – Embracing the Art of Innovation & Creativity

Communication – The Modern Business ‘Foremost’ Necessity

Bringing the Cannes Home: Grey Dhaka’s Amazing Journey

Media Industry of Bangladesh: The Way Forward

Think to Think

Hermès – The Strategy Insights Behind the Iconic Luxury Brand

Brands & Billionaires of Tomorrow Will be Built on the Internet

DCCI Presents Bangladesh YouthFest to Hold Grand Finale on the 13th & 14th of May

Why has Every Brand Advertisement Started to look the Same!

Robi Axiata Ltd: An Epitome of Business Transformation to Success

Colours FM – The colourful Side of Radio-listening

Digital Marketing – the Holistic Approach

Asian Brand Strategy (part 3)

Asian Brand Strategy (part 2)

Asian Brand Strategy

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