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RETHINKING CUSTOMERS WITH MICRO-MOMENTS

With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What is the size of Jupiter? You google it. Hungry? Your search for nearby restaurants. Want to fix that screen glitch?

BRAND SURVIVAL

Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or are attracted to. But have we ever considered how hard it is for these brands to sustain in the market

IN CONVERSATION WITH NASREEN ZAMIR

Jonaki recently launched a line of perfumes designed in Bangladesh. Jonaki has a quite refreshing offering in the Bangladeshi fragrance market, which had a scarcity of premium fragrance brands. To find out more about the brand and to discover the story behind the brand, Bangladesh Brand Forum sat down with
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WIL – RECOGNIZING FUTURE LEADERS

WIL (Women in Leadership), commenced in the year 2014 in pursuit to inspire female professionals from different fields to reach the peak of their potential through process leadership and to celebrate women’s success. Keeping this in mind WIL has been orchestrating five separate sub-projects – Women Leadership Summit, Inspiring Women

MONEY LAUNDERING

International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google to share, search, and take action. This has led to an influx of brands placing themselves in front of those

IN CONVERSATION WITH NAZIA ANDALEEB PREEMA

Gender equality is something that today’s young generation should emphasize the most to achieve. Achieving gender equality is a continuous process and to establish that every action they make, every opinion they share should reflect the essence of gender equality because they will determine the next leaders and will be the
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DESIGNING A CALL-TO-ACTION CAMPAIGN

If you are finding that your leads and prospects aren’t taking the next step in your sales process, whether that’s buying or simply requesting more information, the problem could be a faulty or non-existent call to action. A Call to Action (CTA) is a statement used in business as part
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A PRODUCTIVE APPROACH TO QUARANTINE

Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self. Contemplate how to make this world a better place. This is a very delicate time for the world as the

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using siloed executions of digital and physical channels. In reality, digital

50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to face daily. Regardless of our differences in terms of demography,

A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry is trying to adapt to the changing customer mindset. What
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DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You use the digital signage system to make your way around the store and find exactly what you’re looking for. You finally find the shop you want. You pick the dress that you like and

RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her strategic leadership, Berger Paints Bangladesh Limited has transformed into the

IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did not have the energy to go out. Work-Life balance has

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since the early days, when Elite Paint was modest in stature,
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