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CREATIVITY MATTERS | LIONS LIVE 2020

22nd June, the day 65th Cannes Lions International Festival of creativity takes place. This year it is going to be fascinating. But wait, was not that supposed to happen at French Rivera with all the scenic beauties where creativity amalgamates with serenity? But here I am sitting in front of

THE RISE OF TELEMEDICINE IN MODERN HEALTHCARE

Besides the huge leap in the structure of our lifestyle, the pandemic has encouraged some very impactful changes and initiatives to the world. One such breakthrough is the boom in the telemedicine industry. As of May, more than 100 countries are resorting to varying measures to limit transmission. But these

Tay Guan Hin named Chief Creative Officer of BBDO Singapore

Tay Guan Hin, a renowned personality in the creative world joins BBDO Singapore as the Chief Creative Officer. Guan Hin will lead the creative team from the BBDO regional headquarters at this extremely critical time with the management team including Nick Morrell, Managing Director BBDO Singapore and Andy Wilson, Head

IN CONVERSATION WITH NAZIA ANDALEEB PREEMA

Nazia Andaleeb Preema, country’s prolific visual artist; President, Women in Leadership (WIL) and. Director and creative editor, Bangladesh Brand Forum shares her insights on the primary function of emergency communication. In this conversation with Bangladesh Brand Forum, she walked us through the communication mechanisms considering the principals and methods to

CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS

Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer’s interaction. Therefore, great customer experience can mean meeting or exceeding the expectations of the customer during all interactions with the brand or the company. Customer experience management (CXM) is the process of

Mastercard wins Global Brand of the year

New York Festivals® Advertising Awards announced 2020’s special Industry Awards recipients. Each year NYF recognizes companies who push creative boundaries within the industry with special industry awards. This ultimate accolade is bestowed to those deserving companies whose multi-awarded cutting-edge campaigns challenged the norm with brave ideas that inspired brand affinity,

Donation collection platform ‘EkDesh’ inaugurated by Hon’ble State Minister, ICT Division, Zunaid Ahmed Palak, MP

Hon’ble State Minister, ICT Division, Mr. Zunaid Ahmed Palak, MP, on Friday, inaugurated digital crowdfunding platform ‘EkDesh’ to collect donations for indigent people amid coronavirus pandemic. He formally inaugurated the platform through a videoconference, calling it “a bridge between aid providers and receivers”. “Famine does not emerge due to lack

QUARANTINE SHORT FILM FEST BY PROTHOMALO.COM

Home quarantine has entirely changed the way we live and see this world. To begin to document the legacy of this rare time, prothomalo.com presents Quarantine Short Film Fest 2020 in association with ChaShingara, applebox and Grey from 1 to 31 May. To participate, the films must be shot and

PRIME BANK LTD: 25 YEARS OF EXCELLENCE

Prime Bank Limited, country’s one of the prominent financial institutes celebrated 25 years in service today by hosting a live press conference on its official Facebook page. During the COVID-19 pandemic, while the whole country is under lockdown and the economy is forced to put on pause for days only

CID 2020: FOR AN EQUITABLE AND SUSTAINABLE CITY

Bangladesh Brand Forum organized the first-ever Chittagong Innovation Dialogue 2020 on 10th March at Radisson Blu Chattogram Bay View, Chittagong which was supported by BSRM and Elite Paint. The Broad Vision of the dialogue was driving innovation and the essence of innovation across key stakeholders – Business, policymakers, academia, professionals,

IN CONVERSATION WITH SHOKO ISHIKAWA

Shoko Ishikawa has over 15 years of experience working with UN WOMEN. She currently is the Country Representative in Bangladesh. Before this assignment, she was the Country Representative of UN Women in Vietnam. Ms. Ishikawa led the establishment of UN Women’s first program in Myanmar in 2012/13. She started her
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