To recognize and celebrate creative communication in marketing & business, 5th Commward, Excellence in Creative Communication, was held on 29^th of August at Pan Pacific Sonargaon Hotel, Dhaka. Through a Gala Award Ceremony, 62 winning AD campaigns of the year 2014 were honored across 20 categories. The winning campaigns were recognized in three ranks: Grand Prix, Gold and Silver.

After a months’ long hunt for the best creative works in Bangladesh and rigorous assessment sessions by marketers and communication experts of the country, Commward finally unveiled the winners. This year, Commward has received total 367 nominations from 36 advertising agencies & creative departments of various organizations – the highest number of nominations ever received in Commward!

While Commward has honored many small new agencies for their outstanding creative campaigns, the large established agencies overwhelmed the award ceremony with their strong advertising campaigns. Among the campaigns, the most popular ICC Char Chokka Hoi Hoi campaign won the highest number of Grand Prix awards in jingle, social media & integrated digital media categories. In the debut category Campaign for Women, Fair & Lovely Foundation, Rise Up for Women, & Merils Splash – Fresh is Beautiful, were the winning campaigns. In the Integrated Campaign category, which is regarded as the ultimate comprehensive category, the campaign for ICC World T20 Bangladesh 2014 won the Grand Prix. This integrated campaign was conceived and executed by GREY Advertising Bangladesh Ltd.

Highest number of awards was won by Asiatic and its various sister concerns, a sum of 13 awards including 5 Grand Prixes. GREY Advertising Bangladesh Ltd. won the highest number of 7 Grand Prixes. In addition to GREY, ADCOMM Ltd won the second highest number of 12 awards.

Commward is the largest initiative in Bangladesh in recognizing and inspiring creative advertising in business and marketing, since 2009. Organized in association with Cannes Lions, the day-long festival on creative communication also organized Communication Summit, Cannes Showcasing and an intensive Panel Discussion. The festival was attended by 600 professionals from the business, marketing and creative agencies this year.

Commward is an initiative of Bangladesh Brand Forum. In association with Cannes Lions & powered by The Daily Star, this year Commward has been supported by a number of partners & sponsors, namely Event Partners Rakeen Development Company & RFL, Knowledge Partner MSB, TV Partner Independent Television, Social Media Partner Webable, PR Partner Masthead PR, IT Partner AAMRA, Digital Content Partner Maverick, & in Strategic Alliance with Roaring Lions.