This BBF May 2020 issue explores the structural and cultural shifts required to harness automation, business resilience and sustainability, with perspectives on the fundamental elements of team leadership and organizational management. The Cover Story “Companies in New Normal” delves into the guideline for digital transformation and an employee-centric environment. In the expert series, we have Nazia Andaleeb Preema sharing her insights on crisis communication by brands and M. Zulfiquar Hussain talking about COVID-19 impact on human resource management. The issue also features pieces on rebuilding the informal economy, empathy and purpose for company survival during crisis management, impact of the pandemic on artists and cultural workers, rise of telemedicine, how employees contemplate work from home, how traveling in the future will look like, along with our recurring Press Trend Tracker, Nielsen Insights and Harvard Business Review. Enjoy the read. Stay safe.