To identify the topmost brands of the country, the third council meeting of Superbrands Bangladesh was held today virtually. Superbrands, the UK based independent authority on branding, promotes the discipline of branding and pays tribute to exceptional brands all over the world. Superbrands has been successfully publishing a prestigious series of books that identifies and pays tribute to the strongest brands in the world. Although the concept began in the UK in 1994, it has now spread across the world in over 90 countries and has recently commenced operation in Bangladesh again for the upcoming year.
Superbrands are selected through a process conducted by an independent panel of experts from a range of backgrounds, known as the “Brand Council”. This panel is able to bring their knowledge and experience of the local market, within the different categories of industries while selecting the top brands.
The objective of Superbrands Bangladesh is to select brands that have been successful in Bangladesh by virtue of the strong links they have built with their customers. These brands are considered to have excelled in their particular fields and stand out from the average. Superbrands team will engage with these selective brands to finalize the brands that will be recognized as the Superbrands of Bangladesh.
The panel through their ratings, chose the top brands of Bangladesh which offer their consumers significant emotional advantages over other brands, which the consumer wants and recognize consciously and sub-consciously. For the year 2022-2023 the council consists,
Ashraf Bin Taj, Managing Director, International Distributions Company Bangladesh (Pvt) Limited; President, Marketing Society of Bangladesh; Dr. Muhammad Abdul Moyeen, Dean, Faculty of Business Administration, University of Dhaka; Dr. Syed Ferhat Anwar, Professor & Past Director, IBA – University of Dhaka, Chief Advisor, Bangladesh Brand Forum, Second Vice President, Asia Marketing Federation; Farzanah Chowdhury, ACCI, UK, Chartered Insurer, Managing Director & CEO, Green Delta Insurance Company Limited; Humayun Rashid, Managing Director & Chief Executive Officer, Energypac Power Generation Limited; Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum, Founder, Bangladesh Creative Forum, President, Women In Leadership (WIL); Niaz Rahim, Group Director, Rahimafrooz Bangladesh Ltd.; Prof. Imran Rahman, Vice Chancellor, University of Liberal Arts Bangladesh; Professor Mohammad Abdul Momen,Professor & Director, Institute of Business Administration (IBA), University of Dhaka; Shariful Islam, Founder & Managing Director, Bangladesh Brand Forum; Shehzad Munim, Managing Director, British American Tobacco Bangladesh; Syed Mahbubur Rahman, Managing Director & Chief Executive Officer, Mutual Trust Bank Ltd.; Syed Ershad Ahmed, President, American Chamber of Commerce in Bangladesh, Managing Director, Expeditors (Bangladesh); Reazuddin AL Mamoon, Chairman, Epyllion Group; Abdul Matlub Ahmad, Chairman, Nitol Niloy Group, President, India Bangladesh Chamber of Commerce and Industry, Bangladesh; Reazul Chowdhury, Managing Director & CEO, Runner Automobiles Ltd.
