ShareTrip is a leading online travel tech company in Bangladesh offering a range of services starting from fight ticketing. Hotel booking. packages & visa support for its customers. Travelers are always searching and finding information on Google before taking a decision. ShareTrip wanted to catch the audience’s eyeball on internet whenever they are searching travel-related information on Google & to drive maximum conversion value for their business.
Google Search Campaigns with Value Based Bidding helped ShareTrip achieve 107% growth in conversion number while the ROAS increased 7 times. At the same time ShareTrip saw 41% reduction in CPA compared to the previous traffic driven campaigns and they saw 27% reduction in CPA compared to other platforms.
107% Incremental Growth
+7X Higher ROAS
– 27% Reduction in CPA from other Platforms
ShareTrip launched always on search campaigns by themed ad groups along with broad match keywords maintaining the ad assets strength “Good/Excellent. Campaigns were optimised on conversion value bid strategy to drive maximum value. ShareTrip also utilized dynamic search ads to find customers searching on Google for precisely what they offer.
