Bangladesh Brand Forum honored the prestigious Best Brand Award for this year by arranging a Grand Gala ceremony at Pan Pacific Sonargaon Dhaka on December 2023. This year the award was presented to 40 brands under 40 distinguished categories. The Overall Top 15 Brands of Bangladesh were also identified and awarded in the Best Brand Award 2023. Additionally, the Most Emerging Brand of Bangladesh has also been awarded during the gala event. In total, 56 awards were presented in the Best Brand Award 2023. For each of the 40 categories, the names of the ‘2nd & 3rd Most Loved Brands were also announced. Bangladesh Brand Forum, organized the 15th edition of the Best Brand Award in Partnership with nSearch Ltd. and in Association with The Daily Star.
In the Overall Top 15 Brands of Bangladesh rank, local brands have dominated. bKash has secured the status of the best brand. Radhuni and RFL Houseware have secured second and third places, respectively. The other winners accordingly from top 4 top 15 are: Grameenphone, Ispahani Mirzapore, Shwapno, Daraz, Parachute Advansed, Sunsilk, Closeup, Coca-Cola, Maggi 2 Minutes Noodles, ACI Pure Salt, Lux & Samsung Mobile. Iadditionally Nagad received the most Emerging Brand of Bangladesh for having the steepest rise in the brand equity index for consecutive 3 years.
This one-of-a-kind yearly recognition is presented with an aim to acknowledge the brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life. To pick the best brands of the year, nSearch Ltd. conducted and guided a study. The survey for the 15th edition of the Best Brand Award was conducted in eight divisions of Bangladesh, covering both urban and rural areas. A total of 10,000 interviews were taken, of equal percentage of males and females. The approach of this research was based on two key considerations – In category evaluation based on Brand Equity Index through distinct model, and Cross Category Harmonization with multiplicative model to harmonize across categories on category-relevant parameters. The data collection method was based on online and self-administered interviews. The study has covered 40 categories.
Inaugurating the gala ceremony, Shariful Islam, Founder and Managing Director, Bangladesh Brand Forum, said, “Brands play a pivotal role in the way we consume and live. As a brand grows, its responsibilities toward the nation and society also evolve. We are here to acknowledge those brands that have contributed immensely not only to their business but also to the growth of the nation and its economy. Bangladesh Brand Forum’s motto is to inspire the nation. I believe, this award will inspire all active brands in Bangladesh to serve better, thus ultimately inspiring the whole nation.”
Khandaker Samina Afrin, Managing Director, nSearch Limited, gave a detailed speech to describe the Methodology of Best Brand Award 2023.
Bangladesh Brand Forum initiated the Best Brand Award in 2008 to inspire and honour the most loved brands in the country. Now, after more than a decade and long establishment, this successive accolade has become the signature and leading branding recognition in Bangladesh. The objective of the Best Brand Award is to demonstrate and celebrate the success of the brands achieved through tough and effortful initiatives.
An initiative of Bangladesh Brand Forum, Best Brand Award 2023 was held in partnership with nSearch Ltd. and in association with The Daily Star, Strategic Partner – Bangladesh Creative Forum; Knowledge Partner – Marketing Society of Bangladesh (MSB); Technology Partner – aamra Networks Limited; PR Partner – Backpage PR.
15th Best Brand Award at a Glance,
