Pepsi has always played a pioneering role in terms of introducing new packs, new brands into the beverage market of Bangladesh. Keeping this tradition & the needs of the consumer in mind, Transcom Beverages Ltd. & Pepsico proudly unveiled its stylish 250ml. Slim CAN in the launching press meet held at Picasso Restaurant in Dhaka on 31st October 2015., This CAN will be available in Pepsi, 7Up, Mirinda, Mountain Dew & Pepsi Diet.
CANs have always been a style statement with the youth and this slim CAN glorifies the experience of drinking Pepsico products in a whole new way. A cool, on-the-go option that represents the new style of youth, This CAN will be available at an attractive price of Tk.35/- only.
Mr. Khurshid Irfan Chowdhury, Executive Director said, “I am glad to be a part of yet another mile stone of Pepsi, this time with the launching of the iconic 250ml. slim CAN. It’s a cool new pack and we are extremely excited about this launch. We believe that this pack will rewrite the rules for the category & strengthen the market leader position in the beverage industry in Bangladesh”.
He added “This 250ml CAN reflects the youth’s need to be different and to be heard. With its tag line ‘My Can, My Style’ gives voice to youth’s desire for self expression and is aimed at reaching out to the ‘individual’ in each one of us,
Mr. Darpan Vashishtha, Country Manager, PepsiCo said, “Pepsi has always served as the identity of the youth. The launching of the can with ‘My Can, My Style’ as the theme appropriately represents their individuality and gives them a medium to express themselves in their own ways. I am extremely excited about the launch of slim CAN with this theme, as I personally believe in the power of self expression and positive attitude”.
Transcom Beverages Ltd. is the sole franchisee of PepsiCo International for bottling, distributing and marketing of Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi, 7up Light & Aquafina in Bangladesh.
7up has been awarded as the “Best Beverage Brand” since last 5 years by Bangladesh Brand Forum.
It may be mentioned here that TBL won the “PepsiCo” International Bottler of the year award in 2009.
Photo Caption (from left): Mr Arif Hossain, Marketing Manager – Transcom Beverages Ltd.; Mr. Khurshid Irfan Chowdhury, Executive Director of Transcom Beverages Ltd.; Mr Darpan Vashishta, Country Manager,PepsiCo
