Eastern Bank PLC (EBL), in strategic partnership with The Yours Truly Ltd. and Visa, has launched the SkyFlex Visa Prepaid Card—Bangladesh’s first app-based social currency prepaid card—designed specifically for the digitally savvy youth segment.
This co-branded innovation marks a bold step forward in the country’s digital financial services landscape, combining EBL’s trusted banking expertise with The Yours Truly’s deep engagement with next-gen consumers. The SkyFlex card merges financial functionality with lifestyle value, offering an experience tailored for creators, influencers, freelancers, and students seeking both flexibility and freedom in how they manage their money.
“We are proud to partner with Eastern Bank PLC and The Yours Truly Ltd. to introduce SkyFlex—a first-of-its-kind solution for the youth of Bangladesh,” said Sabbir Ahmed, Visa’s Country Manager for Bangladesh, Nepal & Bhutan.
Ali Reza Iftekhar, Managing Director of EBL said, “This innovation reflects commitment of EBL to building secure, digital-first financial products that promote inclusion and empower the next generation.”
“At The Yours Truly, we’ve been at the forefront of influencer marketing and creator empowerment since day one,” said M Jahangir Alam, Chairman of The Yours Truly Private Limited. “With the launch of this social currency-based card, in partnership with EBL and Visa, we aim to strengthen the creator economy by giving aspiring and established creators the financial tools they need to grow and monetize their talents efficiently.”
The SkyFlex Prepaid Card, linked with the Flex app, offers dual currency functionality, contactless payment, e-commerce compatibility, and a unique rewards system called FlexScore, which allows cardholders to earn cashback across selected merchants. Verified users can sign up directly through the app—no branch visit required.
The launch event was held at Le Méridien Dhaka and attended by senior executives from all partner organizations. From EBL, Ali Reza Iftekhar, Managing Director; Ahmed Shaheen and Osman Ershad Faiz, Additional Managing Directors; and M. Khorshed Anowar, Deputy Managing Director, were present. Sabbir Ahmed, Visa’s Country Manager for Bangladesh, Nepal & Bhutan and other senior Visa officials, along with M. Jahangir Alam, Chairman; Mahzabin Ferdous, Managing Director; and Breity Sabrin, CEO of The Yours Truly Ltd., also graced the occasion.
