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KONKA AND HAIKO LAUNCH “GHOSHA DILEI GOLD” CAMPAIGN

Electromart group launched a special promotional program for retail and wholesale customers for Konka and Haiko brand electronics. During this campaign, retail customers will get a scratch card on purchase of Konka and Haiko brand refrigerators/freezer, LED TV, microwave oven and washing machine, which can be scratched to win gold ornaments or direct cash benefit.

At the beginning of the conference, DMD Md. Nurul Afser express gratitude the incoming partners and guests. He said that for more than three decades, the world’s best brand Konka electronics and home appliances has become a symbol of trust and confidence of the customers of the country. Konka electronics are now readily available in every home in the remote areas of the country. All of this possible is due to our partners, well-wishers, buyers, consumers and their genuine love and trust. Konka and Haiko brand of electronics are now the first choice of consumers worldwide due to their unique features, quality, acceptability, after-sales service and affordable prices. He also said that Konka new model refrigerators and freezers will soon be introduced in the market.

In the offer launch event, there was a special discussion about Konka products, which are loved by more than two hundred countries of the world. For more tech-oriented consumers, Konka incorporates inverter technology for energy-efficient and stable operation, convertible modes for flexible storage management, and digital controls for precise temperature settings, along with smart door alarms and fresh-keeping lights to enhance food preservation. Under the brand promise “Happy Thakun” Konka refrigerators deliver peace of mind through durable performance, elegant design, and BSTI-certified five-star energy efficiency, making them well-suited to the changing needs of Bangladeshi households. Konka addresses the combination of electrical protection, thermal system optimization, and moisture management. To handle frequent voltage fluctuation, Konka refrigerators are engineered with wide voltage range technology (120V–265V), allowing stable compressor operation without the immediate need for an external stabilizer, reducing risk of PCB or compressor failure. For high ambient temperatures (Tropical), the systems are designed with efficient heat dissipation and optimized compressor performance to maintain consistent cooling even under heavy thermal load. In humid environments, konka integrates a humidity control approach supported by high-density PU foaming insulation, which minimizes external moisture ingress and helps maintain balanced internal humidity, preserving the freshness of vegetables and fruits. Digital temperature control systems enable precise and user-friendly adjustment, while features like inverter technology in selected models ensure energy-efficient, stable operation under variable load conditions. Additionally, innovations such as Vitamin Fresh technology help retain nutritional quality, while wider and deeper cabinet designs address space optimization needs by offering higher usable storage within a compact footprint. Together, these engineering features are aligned with real Bangladeshi usage patterns, ensuring reliability, food safety, and long-term performance under challenging local conditions.

Konka refrigerators smart inverter compressor technology adjusts compressor speed according to cooling demand. This results in reduced energy consumption, quieter operation and up to 71% electricity savings compared to conventional systems. This is further enhanced by the use of R600a refrigerant for higher cooling efficiency, high-density insulation to minimize thermal loss, and digital temperature control for precise temperature management without unnecessary overcooling. Konka smart door alarm system help to prevent cooling loss due to improper usage, while convertible modes in selected models allow flexible, energy-optimized operation based on user needs.

Konka optimized airflow systems maintain uniform temperature to prevent uneven spoilage, while Activated Carbon Deodorizer Technology absorbs odors and ethylene gas, preserving freshness and preventing smell transfer. For hygiene, konka uses FDA-approved food-grade and 100% virgin inner materials, ensuring safe food contact, along with a silicon-free manufacturing process to avoid harmful chemical risks. Phthalate-free gasket materials combined with European standard anti-fungal and antibacterial door gaskets prevent microbial growth and ensure proper sealing in humid conditions. Additionally, Fresh Keeping (Garden Fresh) Technology maintains balanced humidity to keep fruits and vegetables fresh, retaining their natural quality, taste, and nutrition for longer.

Electromart group aims to achieve a top-tier position in Bangladesh’s electronics industry in the coming years. We are actively exploring low-wattage and inverter-based solutions that can integrate with solar systems-a necessary direction given rural electrification challenges. Future-ready models are being tested to suit off-grid and low-voltage conditions, ensuring equitable access to modern cooling. Our vision is to make sustainable smart appliances mainstream. Whether it’s AI-enhanced temperature control, mobile-app integration or energy-zero cooling systems. Electro mart aims to lead a future where innovation is accessible and “Happy Thakun” becomes not just a slogan but a household standard.

The event was also attended by DMD Mohammed Nurussafa Babu, Director Mohammad Sazzad Un Newaz, Sales and Marketing GM Mahmudun Nabi Chowdhury, NSM(Retail) Zulhak Hossain and other senior officials.

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