Freedom, the leading female hygiene brand of Bangladesh from the house of ACI, awarded scooties and gold coins to the winners of its “Scooty Naki Gold?” campaign at a vibrant event titled “Freedom Fiesta”. The prize-giving ceremony was held at Aloki Convention Center in the capital. Due to an overwhelming response from consumers, the company officially announced that the campaign has been extended until August 2026, creating opportunities for more women to participate and win.
Renowned actress, architect, and educator Aupee Karim, who served as the judge for the campaign, graced the event. During her address, she shared her experience of associating with the initiative and commended Freedom’s continuous efforts to improve the female hygiene segment in Bangladesh.
The event was attended by senior leadership and officials, including Mohammad Rezaul Islam, President of ACI Consumer Business; Khandaker Ishtiak Ahmed, Business Director of ACI Hygiene Business; Md. Nahid Newaj, Media & Communication Director; Md. Mezanur Rahman, General Manager of Sales; Dipankar Biswas, General Manager of Operations; and Sehreen Kamal, DGM and Aseer Awsaf, PGM. In their remarks, the officials expressed sincere gratitude for the consumers’ unwavering trust and love for the Freedom brand.
Speaking on the campaign’s success, Khandaker Ishtiak Ahmed, Business Director of ACI Hygiene Business, stated:
“Through the ‘Scooty Naki Gold?’ campaign, our goal was not just to hand out attractive prizes, but to celebrate the long-standing trust and relationship we have built with our consumers. Freedom Fiesta has made this celebration even more meaningful. We are highly committed to ensuring safe hygiene and wellness for the women of Bangladesh, and we are determined to introduce more initiatives that support their everyday lives.”
The evening was thoroughly engaging, featuring a variety of entertainment including dance, comedy, and magic shows. The celebration concluded with a captivating live performance by popular singer Pritom, which kept the audience mesmerized.
