Fresh, the unique brand of Meghna Group of Industries (MGI), one of the biggest & leading conglomerates of Bangladesh has become the proud sponsor of the Bangladesh Under-19 Cricket team for the 2016 ICC Under-19 Cricket World Cup, an international limited-overs cricket tournament to be held in Bangladesh from 27 January to 14 February 2016. It will be the eleventh edition of the Under-19 Cricket World Cup, and the second to be held in Bangladesh, after the 2004 event. 

After ending the contract with Aamby Valley, an affiliate of Sahara India Parivar, Fresh is going to be the sponsor of the Bangladesh Under-19 team for the ICC tournaments. Tahmina Mostafa, Director, Meghna Group of Industries (MGI) said, “We are proud of becoming the sponsor of Bangladesh Under-19 team for the ICC tournaments, and joining hands with Bangladesh’s cricket community and its massive fandom. Fresh supports the values of cricket and what it means for the country’s cricket fans.”