THE SOCIAL PATH TO PURCHASE
The evolving path to purchase in Bangladesh and around the world
The evolving path to purchase in Bangladesh and around the world
Brands should reinvigorate and deliver on their purpose to make an impact
Women are ready to change the world and be on par with the world, but is the world ready for them?
In today’s world, we can no longer stay anchored to the backward notions and images of leadership being a man’s quality and right.
We are at the very core of cognitive reality and revolution.
As we vouch to draw power from resilience to tread on a path never ventured before because of the recent turnovers around the globe, innovation has only presented itself to…
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
2021 WIL Fest, held virtually from 23-24 March fostered conversation and recognized inspiring women with the theme "Celebrating Women of Bangladesh: Voice, Vision, Vivid"
In conversation with Artist & Cultural Influencer Nazia Andaleeb Preema on her journey, initiatives, and more
The Australia Bangladesh Business Council (ABBC) held its 13th Annual General Meeting (AGM) on 20 March, 2021 at the ‘Rowers on Cooks River’ in Sydney's Wolli Creek. Over 80% of…
“A year later as the battle against the virus rages on, vaccines have finally entered the scene. Whilst it will take time to bring the pandemic under control, questions and…
The impact on the advertising industry due to Apple's ad restriction policy
The defining moments and legacy of one of Europe's most influential leaders and the post Merkel-era of Germany
INNOVATE FOR BANGLADESH VIRTUAL FESTIVAL To drive equitable innovation in Bangladesh, Bangladesh Innovation Conclave has organized the first ever virtual innovation festival ‘Innovate for Bangladesh’ Powered by Bkash Ltd. in…