Bangladesh’s Cricket Sensations Taskin and Soumya are the New Faces of Pepsi

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From left to right: Md. Arif Hossain Marketing Manager Transcom Beverages Limited (TBL), Asrar Alam General Manager TBL, Darpan Vashishtha Country Manager PepsiCo, G Q Chowdhury Managing Director TBL, Taskin Ahmed, Soumya Sarkar, Executive Director Khurshid Irfan Chowdhury, Mili Kapoor Marketing Manager PepsiCo India, Mr. Anisur Rahman National Sales Manager, Prodip Kumar Haldar Unit Sales Manager.

Bangladesh’s Cricket Sensations Taskin and Soumya are the New Faces of Pepsi

The young and dynamic speedster, Taskin Ahmed and the dashing left-handed middle order batsman and medium pacer, Soumya Sarkar are the new additions to the long list of star cricketers to endorse Pepsi after the soft drink giant roped them in as its brand ambassador on Monday, 15-06-2015.

Taskin and Soumya, amongst the most promising young cricketers in Bangladesh, are the new idols for Bangladeshi youth – much like brand Pepsi, an iconic brand which brings alive the language and lifestyle of youth across the world.

Speaking on the association, Mr. Khurshid Irfan Chowdhury, Executive Director, Transcom Beverages Ltd. said, “Soumya and Taskin are the perfect fit for the brand and we are confident that this partnership will be mutually rewarding. We are looking forward to a great journey ahead.”

Commenting on the same Mr. G.Q. Chowdhury, Managing Director, Transcom Beverages Ltd. said, “We are proud to welcome Taskin & Soumya to PepsiCo Family. Their focus on the moment and making it big attitude, makes them a great fit for our brand.”

Mr Darpan Vashishtha, Country Manager, PepsiCo also said : “ PepsiCo and Brand Pepsi have had a long and fruitful association with sports globally and in Bangladesh. Taskin and Soumya are emerging youth icons and embody the go-getter “oh yes ekhoni” spirit of Pepsi.

Adding to it all Mr Arif Hossain, Manager Marketing , Transcom Beverages Ltd. said,  “The young cricket stars of Bangladesh will show their impatient and high flier attitude in a refreshing and cool manner through our campaigns, bringing alive the philosophy of Pepsi – Oh Yes Akhoni”

Speaking on the partnership Taskin said , “It’s a privilege to be associated with a global brand like Pepsi, I look forward to a long & fulfilling association with the Brand.

Soumya Sarker further added “I am very much excited to be a part of PepsiCo Family.”

Brand Pepsi has always been known to celebrate the irreverent, unshakable attitude of youth across the world. Taskin and Soumya will be seen in the upcoming campaigns of the brand, personifying this spirit.

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