BBF Academy announced the launch of its highly anticipated course, “Professional Certification in Brand Communication,” commencing on June 7, 2024. This six-day training program, led by the esteemed brand and communication professional Kaniska Chakraborty, is designed to help participants master the complexities of branding in today’s competitive landscape.
The course will delve deeply into the intricacies of brand equity, examining its role in shaping customer perceptions and fostering profitable growth. Participants will learn how to create unique brands, establish high-performance marketing strategies, and execute consumer-friendly campaigns. The curriculum covers a wide range of topics, including the essence of a brand, the necessity of branding in business and life, and the importance of storytelling in brand communication. Additionally, it will explore the characteristics that differentiate good brands from successful ones and provide insights into essential brand elements such as positioning, personality, identity, and purpose.
By attending this course, participants will gain a deeper understanding of brand equity and its significance. They will learn to craft compelling consumer concepts and positioning statements, understand the power of storytelling in brand communication, and develop strategies for creating a strong brand personality and identity. The program also emphasizes the practical skills needed for brand strategy development and execution and explores the transformative potential of purpose-driven branding. Participants will have the opportunity to apply these concepts to real-world scenarios, ensuring maximum impact.
The course schedule includes both online and offline sessions. Online classes will be held on June 7, 8, 22, and 29, 2024, from 6:00 PM to 9:00 PM. The final two sessions will take place offline on July 5 and 6, 2024, from 10:00 AM to 5:00 PM. The registration for the course starts today (May 23) and ends on June 5, 2024.
Kaniska Chakraborty, known as KC, brings significant experience from his work across the South Asian Association for Regional Cooperation (SAARC) in advertising, research, and brand management. He has engaged with renowned brands such as Lux, Sunsilk, Close Up, Lipton, Coca-Cola, and many others. His extensive exposure to various cultures enriches his teaching, making this course an invaluable opportunity for professionals seeking to enhance their expertise in brand communication
