The December issue of BBF Monthly 2022 features the Best Brand Award 2022 as the cover story. The publication also includes an illustrative feature story on the Digital Marketing Award 2022. An exclusive interview with A N M Ziaul Islam Mithu, Managing Director, Insights Division, provides the issue with thorough insights regarding the growth potential of Marketing Research in Bangladesh. Author Simon Sinek’s groundbreaking Golden Circle theory for Value Proposition has been explained with relevant situations in the publication for generating valuable learning. Top 10 marketing trends in Asia 2023, an exclusive content developed by the Marketing Society of Bangladesh, has also been published on the issue to keep the readers updated about the trends.

Moving on, in the regular workspace section, an important issue – recreational activity space in the workplace for productivity- has been featured with utter importance. Further, a feature on the famous game series, Star Citizen has been included to showcase the company’s unique business model that ensured its sustainability and brand value.

Finally, a personal experience of Iftikhar Ishaque Ratul, Head of Projects & Events, Bangladesh Brand Forum, about his Mount Everest Base Camp trekking inspires the readers about how passion and career can be bonded together to chase our wildest dreams.

The issue also contains regular segments, including Harvard Business Review and NielsenIQ, which are exclusively available to BBF Monthly in Bangladesh.

The publication cover was designed by the country’s most prolific visual artist Ms. Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum.