This edition opens with a thoughtful exploration of the role of youths in nation-building and how leadership can help shape a better future. Complementing this is a detailed look at sustainable finance in Bangladesh’s banking sector, examining the industry’s transition towards greener, more ethical investments.
Marketing and sales remain focal points, with an insightful piece on performance branding, stressing the importance of aligning strategy with data to drive results. Another highlight is an engaging debate on whether AI can be considered a true asset for B2B marketers, while consumers’ push for sustainability challenges brands to adapt to eco-conscious behaviors. Additionally, an inspiring article looks at lessons executives can learn from Olympians, applying sportsmanship values to business leadership. In the advertising realm, the new era of creativity and empathy in digital audio promises a more human-centric approach.
Tech and innovation enthusiasts will be drawn to the features on the AI-powered future of coding and financial products that target Millennials and Gen Z, providing insights into the future of finance and tech. An exciting exploration of Gold Hydrogen taps into the ongoing quest for cleaner energy solutions.
Work-life balance isn’t forgotten, with advice on taking breathing breaks at work to enhance productivity. Entrepreneurs are encouraged to think like scientists, embracing experimentation and adaptability.
On the global stage, the Asian tourism boom gets a thorough analysis, shedding light on its economic impact, while mastering the art of small talk is highlighted as a vital business skill.
For brands, insights on standing out in noisy and crowded markets and preparing for the Gen Alpha generation through YouTube, gaming, and learning are explored. The edition also dives into the creator economy, offering strategies for marketing teams navigating this rapidly evolving space. A feature on a new modular CMF phone rounds out the tech coverage with a look at the latest trends in mobile technology.
In addition, a must-read article focuses on the crisis in B2B marketing and sales, discussing how disconnected funnels can hinder success and offering strategies for boosting efficiency. With its breadth of topics and depth of analysis, the July 2024 issue of BBF Monthly is a must-read for professionals across industries, offering actionable insights into the future of business, marketing, technology, and leadership.
The publication cover was designed by the country’s most prolific visual artist Ms. Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum.
