FOR BRAND MANAGERS, MARKETING MANAGERS, STARTUP ENTREPRENEURS
Bangladesh Brand Forum, in association with NetValue Institute of Brand Management introduces in Bangladesh the first ever course on “Certified Brand Management Professionals”. The course will focus on introducing the latest guidelines on brand management, covering key issues like brand creation, brand building and brand sustainability where participants will walk away with an idea of why 95% brands fail and how to be a part of the successful 5%.
This course will cover all the roles and responsibilities of a brand manager, the key organizational interfaces, and the use of the classical marketing to strengthen the focused brand. Participants will get a chance to explore the different levels of brands and their elements, and how all the elements play an important role in developing a better relationship with the customers. It will provide insights on how to optimize brand equity and brand value.
It will be a combination of theories of Kevin Lane Keller and Kepferer with case studies of successful brands locally, regionally and globally. Guideline from gurus and pundits of business strategies and brand strategies like Prof. Michael Porter of Harvard Business School, Dr. Chan Kim & Renee Mauborgne of Insead, David Aaker of Haas School of Business, Al Ries & Laura Ries, Jack Trout, Prof Dr. C K Prahlad, Radha Chadda, Martin Roll, Seth Godin and Tom Peter’s will be discussed in details. Additionally, there will be workshop on value creation, sustainability, and simulation through software.
The course outline is designed by Professor Dr Ferhat Anwar, IBA, Dhaka University; Mushtaque Ahmed, Adjunct faculty of IBA, Dhaka University; Ashraf Bin Taj, President, Marketing Society of Bangladesh. Aforementioned key resource persons will take classes during the course, along with other expert trainers.
COURSE OUTLINE INCLUDES
Basics of building a business and brand management > Brand Creation; Innovation; Differentiation > Brand building through pricing, delivery and IMC > Guidelines for building powerful brand by David Aaker > Creation and building of ‘Veblen’ value based brand > Case studies – Harvard Business School & Bangladesh Brand Cases > Exam for evaluation.
ELIGIBILITY
Prospective candidates must have Bachelor’s degree in any discipline and minimum 2 (two) years of work experience with reputed organization/s. (work experience can be relaxed for exceptional candidates.)
COURSE SCHEDULE
The course will comprise of 36 credit hours, equivalent to a full time semester course at IBA, DU. The 6 week course will start from November 25, 2017 at the BBF Center of Knowledge & Innovation, located at Gulshan 2. Classes will take place on six consecutive Saturdays from 9am – 5pm, will include break for prayers, lunch and coffee/snacks.
REGISTRATION & INFORMATION
To Register, download the registration form, fill it up and send it to Bangladesh Brand Forum, Advanced Centre (Level 3), 176, Gulshan North Avenue, Gulshan 2, Dhaka – 1212, Bangladesh.
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For detail information, check the brochure.
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CONTACT INFORMATION
Email: [email protected]
Call: 01720 426629
ABOUT BBF CENTER OF KNOWLEDGE & INNOVATION
BBF Center of Knowledge & Innovation is an initiative of Bangladesh Brand Forum that will provide corporate and professional training. As the generation is progressing more towards soft skills and the presence of diverse knowledge to acquire goals at work, professionals are required to attain understanding from outside of their regular ecosystem.
