The ability to track data and generate effective insights which can be turned into actions is fundamentally one of the major business advantages of working in a digital environment. In order to comprehend the numbers, one needs to systematically track, report, analyze and visualize the data and its impact.

Applied Business Certificate on Digital Analytics course provides solid grounding to measure and manage data to drive sustainable business development. It outlines on crafting and managing a digital analytics ecosystem, optimizing effectiveness of website resources, tracking consumer journey to generate insights and planning for actions which delivers business objectives. The course will also focus on key point indicators to analyze and set up the reporting tools for productive business decisions within an organization. Four key areas to be covered in the sessions are:

  1. What is Web Analytics?
  2. How to use Web Analytics for Site Optimization?
  3. How to Measure Online Marketing Campaigns?
  4. How to Craft and Implement Analytical Business Culture?

Together all the above components lead to a complete certification course on Digital Analytics. Upon completion of this program, participants will be able to apply their knowledge and skills to create a blueprint for navigating digital analytics business opportunities and challenges that they may encounter.


  • Assessing effective methods and diagnostic approaches used in digital analytics.
  • Designing and tracking marketing or communication journey from initial entry point to the website to conversion.
  • Determining diverse market response to content, leading to conversion by applying concepts of participation marketing and visitor segmentation.
  • Defining best product or service mix through analyzing click and navigation patterns.


This program is designed for enthusiastic students, marketing and IT professionals, including digital marketers, web/marketing analysts, project managers, information architects, systems and business analysts as well as IT, e-commerce, finance, marketing and sales specialists interested in digital analytics.


  • Every Saturday – for four weeks
  • Involves an average of eight to ten hours of study per week
  • Includes reading case studies and white papers, as well as completing readings, participating in discussions, and completing assignments and projects that have scheduled completion dates
  • ABi developed the course content with inspiration and involvement from industry professionals
  • Only after attending all four classes and completing the evaluation criteria students will be allowed to get the Applied Business Certificate on Digital Analytics.

Total – ABi Certificate in Digital Analytics- 4 weeks (24 hours total) – 4 modules

  • Web Analytics Basics
  • Advanced Web Analytics
  • Online Marketing Campaign Measurement
  • Crafting and Implementing an Analytical Business Culture

About Applied Business Initiatives (ABi)

Applied Business Initiatives (ABi) has a vision to ensure that, ‘Art of Business Meets Science of Technology’. Hence, it strives to bridge traditional business to evolve into technology based future businesses. ABi focuses with services on Media Consultancy, Digital Media Transformation Tools and Capability Development. The passionate team of ABi creates a business environment for clients to combine strategy, design and technology for further return on their investment. This course is offered by ABi and presented by Bangladesh Brand Forum in order to excel and empower media professionals and enthusiasts significantly.

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Instructor from ABi:
• Tanveer Faruq, PhD (Digital Marketing)
Founder and CEO, Applied Business Initiatives


Email: [email protected]
Contact: +8801787332244, +8801786281857

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Registration Deadline: Thursday, 28th February 2019


BDT 20,000/- (+VAT)
Special discount will be applied in Group (Minimum 3) registration for corporate professionals.
25% Discount can be availed with a valid student ID.


Bangladesh Brand Forum, Advanced Centre, Level-3, 176 Gulshan Avenue
Gulshan North, Gulshan-2, Dhaka 1212, Bangladesh

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