About the Facilitator

Mr. Ariful Bashar is the Group Account Director & Digital Lead at GREY Dhaka. Slogging off in corporate offices has made Mr. Bashar realize his passion for advertising. The boom of digital advertisement in early 2010 was clearly the best time to implement his knowledge and allowed him to jump right into it. Since then he has been in charge of creating innovative digital campaigns for the nation’s top brands. Since the new leap in social media, it is now possibly advisable for a brand to understand techniques such as influencer marketing tiktok and also a brand presence on Instagram. Understanding these platforms could potentially be important to a brand’s success in the digital age.

His generations defining advertising campaigns includes Apex Street Fashion Show, BRAC Nursery on Wheels, Coca-Cola “Nikhoj Shobder Khoje” and others. In between his regular hustle and bustle, he is now at the forefront of Digital Data Science revolution and works closely on tools and platforms to come up with research driven marketing communication for brands and organizations alike.

Mr. Bashar had been Guest lecturer at Dhaka University, IUB, BRAC & Daffodil University and conducted successful seminars titled “A look at the Digital Future”, “Next Big Thing”. He has been featured on Prothom Alo, Daily Jugantor & ICE Business Times. His relentless efforts on combining digital & traditional media got awarded by Bangladesh Brand Forum’s Digital Marketing Award for the 3^rd year in a row.

Course Description:

World is changing around us, so are businesses. Digital marketing has gained its fair share. Thanks to pandemic. We are now more active than ever before. This means more of the footprint is being left on digital, many more conversation, large pool of data. Data science is the latest arsenal for an effective digital marketer. Data-driven marketing is helping marketers gain insights about their customers and learn about new market trends by analyzing data gathered from various sources.

By analyzing Big Data, marketers can take the right call while crafting their promotional activities. It also provides industry related insights to helps businesses come up with new products/ services, helps assess current offerings and sheds light on insights left untapped.

Are you ready?

For the first time ever, Business decisions and creative promotional campaigns can be backed by data & insights. Marketing & Advertising has never witnessed data playing a major role for decision making. Are you equipped to understand the impact of Data Driven Marketing?

Course Outline

Day 01:

Advertising over the year
New Age Advertising
Digital Advertising in Bangladesh
What’s new in the world digital

1. Moment Marketing
2. Influencer Marketing
3. Big Data & Insights

How Data supports businesses

1. Consumer Behavior Alteration

1. 1. Business Decision Making

Diving into the World Data

1. Global Example
2. What is Big Data
3. Data Analyzing (Grouping)
4. Insights Mining

Data Science in Bangladesh

1. Channel Assessment
2. Mining Process
   1. Google Trends
   2. Answer the Public
   3. Crimson Hexagon & Others
3. GREY Data Science & Examples (International/ Local)

End: Workshop Assignment (Findings & Campaign Preparation: Motorcycle Preference in BD)

Day 02:

Begins with Day 01 Workshop Individual Assessment

1. Big Data Analysis
2. Findings
3. Campaign Assessment

Live Tools Demo

1. Keyword Preparation

1. 1. Making sense of Data (Real time)
   2. Data Backed Campaign Preparation
   3. Name & Channels Selection

Date: 21^st & 28^th November, 2020 (Saturday)

Time: 10:30 AM – 01:30 PM

Registration Deadline: 19^th November, 2020 (Thursday)

Virtual Platform: ZOOM

For Registration:

Registration Fee: BDT 3,000/-

For Payment:

bKash: 01788-677-566

Nagad: 01788-677-566

*Merchant Account

Contact Info:

Phone: +880 1732 040 379

Email: [email protected]