Facebook aims to get a slice of the market that is speculated to be soon worth $20 billion by launching weekly livestream shopping events with leading beauty and apparel brands like Sephora, Abercrombie & Fitch. 

Through this livestream, consumers can directly ask questions to brand representatives in real time and purchase the latest products.

Brands also get the opportunity to build an improved customer relationship and rapport. They can further showcase their label by giving viewers a behind-the-scenes look at their businesses or collaborate with creators to present their product in action. Moreover, Facebook has also relaxed fees for the brands in light of this new endeavor.

According to experts, by 2023 Livestream shopping is set to grow to $25 billions and is already on its way to becoming one of the most powerful trends in US retail scene. This is a timely move from Facebook in the light of these trends.

The weekly lives will be streamed on Facebook over the summer of 2021 in a variety of ways, the series will also be available on both mobile and desktop platforms in the U.S. this week.