Grameenphone, one of the leading telecommunication companies of Bangladesh, hoped to change the face of Bangladeshi music with a single app. In a little less than a month of its launch, it is already delivering on the promises of spectacular new things that have been expected to bring in a new revolution to the music industry of Bangladesh.
With GP Music, users have been streaming music online and offline; as well as sampling old and new music from local and international artists and labels. There has already been a campaign held on the Independence Day. Titled “Shadhinotar Shure”, it strove to bring back the nostalgia and relive the moments during the War of Independence. As expected, the campaign was a huge success; and many people became familiar with major historical facts associated with the shadin Bangla Betar Kendra. GP Music is definitely is ushering in a new era of music in the constantly advancing world of today’s technology. The GP Music app is helping and will continue to help bridge the gap between musicians and music lovers; and make music a more intimate and personal experience than it already is.
Another extremely successful campaign was the one held on the occasion of the Bengali New Year. “Boishakhi Beats”, as the campaign was called, was the platform through which 7 new albums by popular stars, and 11 new solo songs—were all introduced as part of heralding in the Bengali New Year. Through GP Music app, listeners could stream the latest tracks—all thanks to bug music labels like G-Series and Sangeeta, as well as artistes such as Tahsan and bands such as Old School.
This music app will not only have the biggest digital library of music, but it will give due respect to local songs, artists and labels. Just the launch program proves how significant an impact this app stands to make—some of the greatest names in the Bangladeshi music scene were present at the launch event. GP Music app wants to leverage the idea that there is a song for every moment in life. This project is headed by Grameenphone’s Head of Digital Services Muntasir Muhammad Hossain.
If it is successful in its endeavors, Grameenphone will be the first Bangladeshi telecommunications company that will bridge the gap between listeners and makers of music. Let us hope that GP Music can keep changing the face of music like it has set out to.
