CreADive is regarded as the creative AD making competition, which is organized by Bangladesh University of Professionals Business and Communication Club. After Inter CreADive 2015, the new year’s calendar was waiting get marked. And finally Intra CreADive took place from the 29th February to the 19th of March. It was a good turn out with 100 teams made up. Each of the team was enthusiastic. They had an workshop for it on 26th February. And after 3 rounds the champion from this phase was Team Lazarus. They defeated other 5 Teams on final. Team Halcyon and Team Tryout secured the 1st and 2nd runner up place. Other finalist teams were Biz Divine, Chequered flag, and Dumbledore’s Army. Final was held on 19th March.
Bangladesh has a big problem in regards to the sale of sanitary pads. This the discussion of this particular subject matter is considered as taboo in Bangladesh but yet the women are exposed different health hazards which might even cost their precious lives. The executives of BUP BCC chose this very topic to test the participants to see how they raise awareness and at the same time promote the product so that woman are encouraged to buy the product for their safety. Different organizations exposed in woman equality activism such as famous organizations like Aarong praised the idea of raising this sensitive issue and test the final participants to come up with new and innovative ideas and strategies to promote the product that can be implemented practically.
The prize giving ceremony took place on the same day. The participants were lucky to have Dr. Salim Mahmud Chowdhury, Director of CIPRB, Rashedul Imam, Deputy Manager of Marketing Strategy Department of Incepta Pharmaceutical LTD. , Shaila Purvin, Sr. Marketing Manager of Social Marketing Company LTD. , Drabir Alam, Head of Business of Cookie Jar, Hasan Mazhar Pial, product group manager of Unilever as their judge. After the prize giving ceremony there was arrangement of Gala Dinner.
The President of BUPBCC, Uman Emdad said, “This time we are fully determined to make this competition big enough to reach every university of Bangladesh and challenge the participants that will help to grow as the next business leaders”.
Inter CreADive’16 is coming.
