Industry Insights Archives

2 years ago

Brand Buzz

Should Companies Keep Chasing Branding Trends in 2025

Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the most recognisable brands in the world. Their secret? Consistency. Yet, in an era dominated by TikTok, where trends come and

2 years ago

AI

Epistle on Democratization of Knowledge under Globalization: Engaging AMF

ABSTRACT This article is based on observation and experience of the author. The purpose of this article is to promote sharing of knowledge rather than keeping knowledge in silos. The article purports, that this be undertaken by the member nations of AMF to build the repository of knowledge of Asia

2 years ago

AI

CES 2025: The Global Stage for Innovation, Connecting the World, Creating the Future

From January 7 to 10, CES 2025 was held with over 140,000 attendees from 150 countries around the globe. The event traditionally takes place in Las Vegas, Nevada. This year was no exception in terms of the location. At this renowned tech event, more than 4500 exhibitors participated with their

2 years ago

Around The World

Sand, Silicon and Sovereignty: The Gulf’s Bold Gamble on a Tech-Driven Future

Historically, the fortunes of the Gulf have been inextricably linked to oil. The wealth generated by fossil fuels has fueled rapid modernization and global influence. Yet, with the world moving inexorably toward renewable energy and digital innovation, regional leaders have begun to question the long-term viability of an oil-dependent economy.

2 years ago

Brand Buzz

Why Does the Best Product Don’t Always Win—But the Best Brand Does?

In today’s saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A better product doesn’t guarantee success. Instead, the brands that truly captivate and retain customers are those that construct immersive, interconnected

2 years ago

Around The World

Drill, Baby, Drill—But for Clean Energy This Time

While other renewable energy sources, such as solar and wind, have grown significantly in recent years, geothermal energy has become an afterthought. This renewable energy was left behind. So, why do its most ardent supporters claim that the furnace beneath our feet has the potential to power the entire world?

2 years ago

AI

DeepSeek AI: A Game-Changer or the Next Tech Mirage?

Thomas Edison, the self-taught telegraph operator turned entrepreneur, is widely regarded as the greatest inventor of all time, whereas Nikola Tesla, who worked for an Edison company in Paris before immigrating to the United States, is virtually unknown, except through Elon Musk’s electric vehicle company. Tesla’s innovation with alternating current

2 years ago

Digital Trend

Marketing in 2025: Blink and You’ll Miss the Next Big Trend

Something changes instantly every time someone believes they have the whole marketing thing figured out. Additionally, marketers have likely had the same sense of whiplash as marketing trends change. Staying on top of the most recent marketing trends is not always straightforward. But staying ahead of your audience is essential

2 years ago

Inspiration

Building Bridges: How Humor and Stories Strengthen Leadership

Leaders are inspirations, and our first experience with inspiration often comes from our teachers. If we are asked to reflect on what qualities made our favourite teacher special, one common trait will stand out, that is they not only inspired us but also built a connection through humour and effective

2 years ago

Communication

The Power of the Pen: How Journaling Transforms Creativity and Mental Well-Being

In our hectic, distracting culture, finding moments of quietude where one can sit and reflect upon one’s thoughts can be like trying to find something intangible. Maintaining a journal is one way to identify some quiet time for introspection. Julia Cameron’s The Artist’s Way: A Spiritual Path to Higher Creativity

2 years ago

Brand Buzz

Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both

The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On the other hand, performance marketing generates immediate, measurable sales and engagement. Businesses often struggle with finding the right balance. A

2 years ago

Branding

The Ad Fatigue Fix: How Social Platforms Are Innovating to Keep Audiences Hooked

In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them found it annoying, and more than a quarter admitted that it negatively impacted their purchasing decisions. This isn’t just a

2 years ago

Brand Broadcast (PRs)

Cuculus and aamra Companies Deepen Cooperation in Bangladesh’s Energy Sector

Cuculus, a leading global provider of IoT solutions for critical infrastructure in the utilities sector and aamra Companies, a prominent technology solutions provider in Bangladesh, recently have deepened their collaboration to transform Bangladesh’s energy landscape. This strengthened partnership combines Cuculus’ advanced software solutions with aamra Companies deep local expertise to

2 years ago

Analysis

Bangladesh in 2025: Economic Challenges and the Road Ahead

As Bangladesh moves into 2025, it faces a new set of economic challenges threatening to slow down its momentum and test its resilience. A combination of global and domestic factors is contributing to economic uncertainty. Rising inflation, an increasing trade deficit, energy shortages, and growing unemployment are placing pressure on

2 years ago

Around The World

WHEN GREEN ENERGY TURNS RED: THE HIDDEN WAR OVER COPPER

The green economy is hungry for copper, and people are stealing, battling, and dying to supply it. Copper has caused more devastation than any other metal, with the potential exception of gold. In the future years, we’ll require more of it than ever. Moqadi Mokoena left his home in the

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Should Companies Keep Chasing Branding Trends in 2025

Epistle on Democratization of Knowledge under Globalization: Engaging AMF

CES 2025: The Global Stage for Innovation, Connecting the World, Creating the Future

Sand, Silicon and Sovereignty: The Gulf’s Bold Gamble on a Tech-Driven Future

Why Does the Best Product Don’t Always Win—But the Best Brand Does?

Drill, Baby, Drill—But for Clean Energy This Time

DeepSeek AI: A Game-Changer or the Next Tech Mirage?

Marketing in 2025: Blink and You’ll Miss the Next Big Trend

Building Bridges: How Humor and Stories Strengthen Leadership

The Power of the Pen: How Journaling Transforms Creativity and Mental Well-Being

Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both

Cuculus and aamra Companies Deepen Cooperation in Bangladesh’s Energy Sector

Bangladesh in 2025: Economic Challenges and the Road Ahead

WHEN GREEN ENERGY TURNS RED: THE HIDDEN WAR OVER COPPER

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