Social Media Archives

2 years ago

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Marketing

Full-Funnel Marketing: Engaging Consumers at Every Stage

In today’s hyper-competitive digital landscape, marketers are shifting their focus from merely casting a wide net to engaging consumers through every phase of their journey. Full-funnel marketing is a holistic strategy that aims to reach potential customers at the very moment they are discovering a brand, nurturing their interest as

2 years ago

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Digital Trend

Hooked On Shopping: The Science of Compulsive Buying

German psychiatrist Emil Kraepelin first characterised krankhafte Kauflust — the pathological drive to buy — in 1899. However, many experts are concerned that the problem is spreading, thanks in part to the emergence of e-commerce businesses such as Amazon, Chinese fast-fashion firm Shein, and online marketplace Temu, some of which

2 years ago

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Marketing

How Social Platforms Are Innovating to Keep Audiences Hooked

In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them found it annoying, and more than a quarter admitted that it negatively impacted their purchasing decisions. This isn’t just a

2 years ago

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Branding

The Ad Fatigue Fix: How Social Platforms Are Innovating to Keep Audiences Hooked

2 years ago

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Digital Marketing

Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape

ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses to large firms, ensuring practical implications for all scales of operations. It addresses the transition from traditional marketing methods to

2 years ago

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Advertorial

Branding Without Falling into the Cringe Trap

Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies to companies and major brands as well. If brands fail to manage their digital presence carefully, their steps can cause

2 years ago

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Digital Trend

TRENDING TODAY, TRASHED TOMORROW: THE MICRO-TREND ADDICTION

Momo, 25, rummaged through her closet to find the perfect outfit for a recent function at work. By the erratic standards of TikTok, many of her recent purchases were already out of style. Should she wear the “office siren” style of thin-framed glasses? Or maybe she could dress in black

2 years ago

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Digital Trend

THE DIGITAL EXODUS: HOW SOCIAL MEDIA DECENTRALIZATION IS BREAKING MONOPOLIES

Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or Facebook would appear but whether one could do so successfully. Could a killer new app, or even antitrust, make a

2 years ago

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SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z

A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube affects attention spans, critical thinking, and creativity and increases anxiety and depression among youth. In a world where memes rule

2 years ago

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Marketing

Likes to Loyalty: How Brands Win with Influencer Marketing

Influencer marketing is fundamentally based on the trust and credibility that influencers have created with their audiences. The idea is simple: suggestions from people who connect with the target demographic outperform traditional advertising. However, its strategic success is based on meticulous preparation and execution. Every successful campaign begins with well-defined

2 years ago

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Advertorial

ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories, and drive brand perception, while also emphasizing the growing role of influencers in promoting products on social media. The article

2 years ago

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Analysis

Scroll, Snap, Share, Repeat: The Hidden Impact of Social Media on Teen Mental Health

Today, more than ever, social media platforms are accessible to most people worldwide, including teenagers. While social media can benefit young people in many ways, it also has disadvantages. In a world where social media use has become so widespread, it is crucial to understand how it affects young people

2 years ago

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Digital Trend

Scrolling Paralysis: When the Swipe Never Stops

Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being where users find themselves unable to stop, even when they are not deriving any satisfaction from the experience. This peculiar

2 years ago

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Communication

How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning

The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They’ve grown up steeped in technology— exposed to smartphones and YouTube, for that matter, in their crib— so to them, it’s not a part of life; it’s woven

3 years ago

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Social Media

The Rise of TikTok as a Search Engine

The Rise of TikTok as a Content Platform and How it Shaped Our Attention Span: In a short span of less than a decade, TikTok has gained massive popularity among internet surfers. When we think of TikTok, most of us have a perception that it is a platform filled with

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