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Inclusive Prosperity on a Planet in Peril

The recent World Bank report on poverty, prosperity, and planet lays out an ambitious plan for governments worldwide to work together on eradicating poverty. The goal is to foster inclusive growth and reduce climate change impacts on vulnerable communities. However, achieving this goal requires different strategies based on each country’s

Why ‘Having It All’ Isn’t Enough

In contemporary society, “having it all” has often been hailed as the ultimate objective, particularly for women who grapple with careers, family, and personal development. This idea was informed by the rise of dual-earner families during the post-war era and the feminist movements that characterised the late 20th century. These

Let’s Talk About Our Grief: A Cross-Cultural Perspective

Although an experience shared by all, grief is a complex emotion with vast, far-reaching cultural differences regarding how it is expressed and managed. The American perception of grief traditionally emphasises outward appearance, seeking closure and suppressing feelings of anguish. It values emotional self-control, encouraging people to deal with their grief

No Hard Feelings: Love Capitalism and Valentine’s Spirit

Valentine’s Day, sometimes criticised for its commercialisation, shows capitalism’s complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day exemplifies our proclamation of love and the vibrant market economy that allows such exchanges. At the core of Valentine’s Day

The Tale of Stoicism Turning into Corporate Serenity

Perspectives are what distinguish people from one another. It produces a sense of uniqueness in one’s charisma. Not just people, but seeing different businesses as different sorts of persona sometimes helps us understand the true stance of the organisations that choose to exist and serve their niche. This is partially

COP28: A Step Forward or Greenwashing Mirage?

Do you recall the Oscar -winning speech of Leonardo Di Caprio? The one where he said, “Climate change is real. It is happening right now; it is the most urgent threat facing our entire species, and we need to work collectively together and stop procrastinating.” While Earth’s climate has changed

Crafting a Narrative: A Brand Blueprint

The modern brand game is more of a drive for storytelling backed with relevant drivers of experience, acquisition and retention instead of just putting out an offering and hoping for success. In such a circumstance, reinforcement is essential since that happens to us daily as we scroll through our feeds

Shahriar: Enabling Smart Ecommerce Behind the Scene

An initiative that enables the reach of ecommerce to villages, breaking the bracket of city bound services, backed by increasing penetration of internet connectivity. The corporate mind of Shahriar Hasan was curious to expand the wings of ecommerce beyond the lines and he co-founded Paperfly with couple of soul mates
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DESIGNING A CALL-TO-ACTION CAMPAIGN

If you are finding that your leads and prospects aren’t taking the next step in your sales process, whether that’s buying or simply requesting more information, the problem could be a faulty or non-existent call to action. A Call to Action (CTA) is a statement used in business as part

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using siloed executions of digital and physical channels. In reality, digital
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