Okapia, a cell phone manufacturer is fast becoming one of the most popular brands in Bangladesh. In the past most of the handset models have been launched keeping in mind the market demand and customer requirement. However, this time Okapia is here with a completely different offer, a departure from its signature smart phones, the latest model in the offing is a bar-phone called Okapia ‘Maa’.
The set has been designed to cater to the senior citizens of the country. The unique feature of this phone is an emergency button that when pressed sends out 5 simultaneous messages to five pre-loaded numbers and begins calling each number automatically. The key pad and display are designed with large numbers for visibility, a separate exterior button for its torch light.
On Tuesday, the 30th of June, 2015, at the Spectra Convention Center situated in the capital’s Gulshan area, the phone model was officially launched. The managing director of Okapia Mobile Mr. Tofazzul Hossain made the introductory speech about the model.
This was followed by the unveiling of the model by Rashida Chowdhury, recipient of the Ratnagorbha Award and wife of a renowned artiste late Mahmudun Nabi setting off the launch of Okapia’s campaign celebrating a child’s love for the mother.
Present at the event was secretary general of the Bangladesh Association for the Aged and Institute of Geriatric Medicine professor Dr.A.S.M Atiqur Rahman, general secretary Mr. Mizanur Rahman along with the top management of Okapia Mobiles. The organizers pointed out that the vision behind the launch of such a model goes beyond just commercial purpose; it also reflects the social responsibility of the company.
Also during the course of the events a bilateral contract was signed between Okapia and Bangladesh Association for the Aged and Institute of Geriatric Medicine. According to the contract a portion of the sales proceeds from the sale of Okapia ‘Maa’ will be spent towards the improvement of the Bangladesh Association for the Aged and Institute of Geriatric Medicine.
Fahrenheit Marketing Communications Ltd has designed and produced the campaign as the communications partner. From today, Okapia ‘Maa’ phone is available in all outlets across the country.
