Eight years after its inception, Pathao on Wednesday unveiled its new brand identity, to better reflect the evolution and the direction they are heading.

“While the icon of the Pathao rider is — iconic, Pathao is now a lifestyle. We are more than a consumer technology company — we are leading the innovation in fintech in Bangladesh, with Pay Later,” said Pathao managing director and CEO Fahim Ahmed in a press release.

“And soon, with Pathao Pay, you will be able to transact how you want, access funds when you need and manage finances how you should,” he also said.

“Our re-imagined logo strives to capture the essence of seamless connections and unshakable companionship. It symbolizes the wide spectrum of our offerings, encompassing bike and car ride-sharing, food and essentials delivery, parcel and courier service, secure payments and financial access.”

“This brand mark serves as our promise to simplify your life, and to be your enduring companion in life’s entire journey. Pathao is always ‘Here with you,'” said the Pathao CEO.