Pepsi has always taken the lead in introducing new ideas for consumers. Pepsi has recently launched a new campaign “Jamon Mood, Tamon Pepsi” which is part of the globally rolled out Emoji campaign. As part of this campaign, the labels of the 500 ml Pepsi bottles will carry 5 different icons that convey different consumers moods. In addition to that the packs also carry an 8 digit unique code under the bottle caps. Consumers just need to text this code to the number 6969 & they could get a chance to win a car, a trip for two to Maldives, an electric guitar, food voucher of Tk.3000 or a practice session with cricketer Taskin Ahmed and Soumya Sarkar. Besides this, 1000 customers could also win Tk.10 mobile talk time every day.
“We are delighted to have launched this new campaign which uses emoji, the language of the Youth as a medium to express themselves better. Transcom Beverages Ltd. is a market leader in the carbonated beverages market in Bangladesh. We hope our campaign “Jamon Mood Tamon Pepsi” will consolidate our position in the market,” said Mr. Khurshid Irfan Chowdhury, Deputy Managing Director of Transcom Beverages Ltd, in the event organized to celebrate the campaign.
“Through this campaign, these popular emojis of the digital world will come closer to reality and become the platform of expression for youth. Pepsi has always been close to the youth, & these emojis will serve as the ultimate medium to express the moods and emotions of the young ones, bringing them closer to their everyday life. I believe that this summer will find this campaign as the most attractive one out there, and drive the youth to quench their thirst with Pepsi,” said Marketing Manager Arif Hossain.
Now available with every attractive 500 ml bottle of Pepsi priced at Tk.25, this campaign will run till the 31st of May, 2016.
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About Transcom Beverages
Transcom Beverages, an affiliation of Transcom Group, is the only partner of PepsiCo in Bangladesh. Among the popular brands of Transcom Beverages are Pepsi, 7UP, Mirinda, Mountain Dew, Pepsi Diet, 7UP Lite, Slice, Evervess Soda and Aquafina. 7UP, the well-known brand of Transcom Beverages, have won the title of the Best Beverage Brand in Bangladesh 6 times in a row, and in 2009, Transcom Beverages earned the highest recognition as the Bottler of the Year” from PepsiCo.