Global insight and strategy consultancy, Quantum Consumer Solutions, has bolstered its senior global team and brought on board critical new hires – Vartika Malviya Hali, Partner Digital and Mohan Bissa, Associate Partner.

Previously, Vartika was the Senior Director of Strategic Solutions at Talkwalker APAC and Nielsen IQ & Global Connect as Executive Director of Digital Intelligence and Global Technology Partnerships. She brings over 20 years of expertise in consumer and digital intelligence to the table and in her new role, will focus on bringing greater thrust to Quantum’s digital offerings globally.

Vartika reports into Madhav Srinivasan, Partner, who said “Vartika has spent the last decade advocating, experimenting and developing new ways of integrating social media data into traditional insights, helping brands drive the true power of unsolicited digital data. She will be a huge asset to our business as we continue to push for growth in the most dynamic of regions.”

Mohan joins Quantum from Nailbiter, Singapore where he has been building their business presence for the last 12 months throughout Asia. Previously, he spent several years with Nielsen, as well as stints in retail marketing and analytics.

“Mohan brings with him over 15 years of extensive new business development experience across various global markets and categories. He will play a vital role in ensuring our ongoing success, helping to bring us, and our clients, to the next level of growth” said Sharanya Sitaraman, Partner, Head of Asia Pacific.