Galvanised by the simple but profound objective of creating significant innovation, Samsung has always pushed the horizon of mobile technologies nationwide and established a standard of what a smartphone can or should do. By accelerating smartphone and tablet technology, constructing pioneering factors, and delivering creative solutions, Samsung has helped millions in Bangladesh to achieve more on the go while playing a crucial role in re-envisioning the nation as ‘Smart Bangladesh.’
Samsung winning the Best Brand Award five consecutive times is a testament to the company’s striving for excellence. In addition, it’s the perfect opportunity to look back and highlight some of the company’s achievements received within the last five years.
2018
Samsung Bangladesh collaborated with Fair Group and constructed a 58,000 square feet state-of-art assembly plant in Narsingdi, employing more than 2,000 people. The company has invested more than BDT 1,000 crores in the factory and targeted to assemble 4G-enabled smartphones—the initial target of producing 50 lacs units yearly.
The company brought Galaxy J2 4G to Bangladesh.
2019
Samsung celebrated its 50 years by giving love back to its customers and stakeholders. Samsung Bangladesh organised a campaign where participants shared their stories about the company’s products through which winners received gifts and cashback. 96% of the Samsung smartphones sold in Bangladesh are assembled in the Narsingdi plant. It endorses the nation’s fast-improving assembling capabilities.
2020
Amid the pandemic, Samsung launched its online ordering platform for official smartphones and tablets. (https://galaxyshopbd.com). The platform provides delivery nationwide within 72 hours.
2021
Samsung commences its official website in Bangladesh, allowing users to get valuable information about smartphones, tablets, watches, television, sound devices, refrigerators, washing machines, air conditioners, microwave ovens, air purifiers, and other accessories.
2022
Samsung brought Galaxy S21 FE 5G smartphones, one of the first 5G phones manufactured in Bangladesh. It featured top-notch specifications and provided powerful performances. To stay relevant, Samsung Bangladesh joined the celebration of the inauguration of the Padma Multipurpose Bridge through a campaign where participants would capture photos with their Samsung smartphones. The winner received a brand-new Galaxy S22 Ultra, whereas the 2nd to 10th position holders got Galaxy Tab A. Additionally, to enhance the hype of FIFA 2022, Samsung Bangladesh launched a fan contest, ‘Galaxy Goal Challenge,’ through which users can score as many goals as possible with the help of AR ad win exciting prizes every week.
What sets them apart?
Samsung manufactured the Galaxy Z Series handsets in Bangladesh and made them available for the nation’s market. In addition, numerous other premium devices are also getting manufactured in the factory, including the extraordinary Galaxy S Series. All Samsung smartphones that are sold in Bangladesh are assembled locally. The initiative has created an excellent opportunity for local engineers to showcase their talent and gain world-class R&D expertise. The Narsingdi factory ranked 7th among the 26th global factories of Samsung because of the product knowledge and skills of the local engineers.
Till now, Samsung has invested over $200 million in setting up innovative technology in the Narsingdi factory to boost the production process.
According to Counterpoint’s Market Monitor Service in Q1 2022, Samsung Mobile gained a 17.7% share among smartphone brands in Bangladesh.
Besides the highlighted achievements in the last five years, Samsung made notable contributions towards creating the ‘Smart Bangladesh’ that is worth mentioning. The company delivers business solutions to many renowned local FMCG, where the organisations use Samsung smartphones and tablets for cost optimisation, automated sales processing, field force enablement, and client portfolio management. Every year, Samsung manufactures around 2 million devices, boosting the employment and skill levels of the local workforce.
The company has been investing more yearly to stabilise plant operations and improve productivity. As a result, Samsung will continue to grow and contribute to a better nation, especially for future generations.
What does this mean for us? This relentless effort for technological innovation means that we are privy to amazing technologies that enable us to do great things. It means that our lives will be simpler and much smoother. It means that we as a nation would be galloping towards a “Smart Bangladesh” sooner rather than later!
That’s what makes a brand loved! That’s what makes a brand the best!
