TIME ZONE, a retail chain brand of authorized international watches by “Kallol Group of Companies” launches musical programme titled ‘TIME ZONE Living Room Session’ on the digital platform with eight culturally enriched artists of different times of the country. The project was conceptualized by popular musician Pavel Areen and the first season is ongoing under his music direction, a total of 9 songs will be released progressively from TIME ZONE Living Room Session’s official YouTube channel.
On February 14, “TIME ZONE Living Room Session” began its journey with Dilshad Nahar Kona’s soulful rendition of Rabindranath Tagore’s “Bhalobeshe Sokhi”, on the eve of Valentine’s Day.
After getting an overwhelming response from the release of the first song, the second song of the project, “Amay Joto Dukkho Dili Bondhure” released on Thursday, 29th February, paying tribute to Late mystic poet and lyricist Jalal Uddin Khan. Folk artiste Kazal Dewan provided vocal for this song.
The project first made waves when nine musicians, adorned the billboards of New York City’s iconic Times Square on February 2, marking a significant moment for Bangladeshi music on the global stage.
Audiences have been waiting for the episodes of the TIME ZONE Living Room Session, a warm and rustic musical endeavour curated by the producer. The wait is over now with Kona and Kazal Dewan’s heartful song at the program, which is currently being showered with love by the audiences.
The “TIME ZONE Living Room Session” roster boasts a stellar lineup of featured artistes, including Kona, Oyshee, Imran Mahmudul, Masha Islam, Jahid Nirob, Mujib Pardeshi, Innima Roshni and Kazal Dewan.
Rifat Ahmed, Head of Digital Marketing, Kallol Group of Companies, who is also the Project Coordinator and Strategic Planner of TIME ZONE Living Room Session, “expressed his keen interest in introducing this initiative from the responsibility towards Bangladeshi music and culture with the aim of bringing the music of Bangladesh to the global audience.” He continued, “The concept of ‘Living Room Session’ came from the talented music director Pavel Areen. In line with our commitment, we entered into a partnership with ‘TIME ZONE’ to showcase Bengali music globally.”
Expressing pride in their partnership, Rifat Ahmed said, “we are very exalted to be the part of this initiative. In this season we adhered after completion of all songs production. This is the harbinger of it, hope we will work together from ground levels for onward seasons and also optimistic about it’s quality as to serve the international platform in imminent days.
About the project, Pavel Areen said, “I’ve undertaken numerous extravagant projects for television and film. With this endeavour, I aimed to blend the simple and joyful essence of casual jam sessions in the living room with high production values.”
“This arrangement might be themed around a ‘living room’, but it has had a touch from all over the world. We consulted with musicians from Coke Studio Pakistan and India, collaborated with a quartet team from London, and members from the world-renowned Dallas Horns also pitched in,” he added.
“Pavel Areen also thanks Kallol Group of Companies for their patronage of this project. “They have been nothing but kind to me; they believed in me first, and this is why I have refracted many offers from other sponsors who were willing to pay more.”
Overseeing the distribution of the season 1 is Mushroom Entertainment, while Butter Communication and Maruf Raihan are managing the audio and video productions, respectively.
