Noor Elahi, former Country Manager of Bangladesh, Sri Lanka, and Maldives at Western Union, recently joined wagely as the Managing Director to accelerate wagely’s expansion and ensure financial wellness for every middle and low-income worker in Bangladesh.

wagely is Bangladesh’s first financial wellness platform that pioneered the service of Earned Wage Access (EWA) in the country, allowing workers to access a portion of their already worked-for salary. A proven remedy to reduce financial stress and enhance productivity, wagely has helped RMG factories reduce migration rates by up to 60%, and up to 80% of workers have reported having less financial stress and being more loyal to their employer company after using the wagely product.

Embodying an immersive experience of 16 years across the Telecom, FMCG, Cross Border Payments, and Fintech industries, Noor has expertise in the fields of marketing, brand communication, market research, and business development. Instrumental in developing innovative and customer-driven solutions, he has worked closely with regulators and partners to create new market opportunities and has been part of many global transformational and strategic projects in his previous organizations.

“I am very excited to join wagely –  one of Southeast and South Asia’s most exciting FinTech companies, which is founded with a social purpose and a mission to reduce the poverty premium by giving disruptive financial solutions to millions of lower- and middle-income workers and reduce their financial burden,” stated Noor, “I adore the vision of the Founders and Board Members, and I truly felt connected to the larger meaning to serve the community through this platform.”

“Bangladesh, with a 4.22 million worker pool in the RMG sector alone, and 90 million people employed across industries, promises the immense potential for wagely in the market,” said Tobias Fischer, co-founder and CEO of wagely. “Together with Noor’s contribution as the Managing Director of Bangladesh, we can continue to serve as a holistic financial wellbeing platform and build a financially resilient workforce for a better future for the country.”