Best Brand Award Bangladesh is a yearly publication of Bangladesh Brand Forum. This publication is a souvenir that features the brand stories of Bangladesh’s most loved brands.
In this year’s edition of Best Brand Award, 38 brands were declared the most loved brands in equivalent categories. Additionally, 15 brands were selected as the overall most loved brands of Bangladesh.
In this publication, we have featured detailed brand stories of total 114 brands in 38 categories. All of the brands were picked through a thorough direct consumer survey conducted by Nielsen Bangladesh. Each of the brands have managed to be among country’s top three most loved brands in distinct categories.
The survey for the 14th edition of the Best Brand Award has been conducted in eight divisions of Bangladesh, covering both urban and rural areas. A total of 10000 interviews have been taken of equal percentage of male and female.
The brand stories include exciting segments -like Positioning of a brand, Key Facts about a Brand and 5 Things You Didn’t Know a Brand- to give the reader a holistic perception and understanding about how a brand becomes the very best and the most loved one in an industry.