[Dhaka, December 30, 2020] To honor the most loved brands of Bangladesh, the 12th edition of the Best Brand Award has taken place today. Bangladesh Brand Forum (BBF) Powered by AIUB, in Partnership with Nielsen Bangladesh and in association with The Daily Star for the first time has put together the event virtually.
To inspire the brands of the country, Bangladesh Brand Forum has been honoring the most loved brands through Best Brand Award for the last 12 years. The objective of the Best Brand Award is to demonstrate and celebrate the success of the brands, achieved through tough and effortful initiatives. This year, the best brands were selected in 37 categories and also recognized the overall top 15 brands of the country.
Best Brand Award started its journey with Nielsen Bangladesh in 2008 based on a global model (Winning BrandsTM) done through a direct consumer survey of 7600 consumers across the country which included self-administrated reviews.
The award-giving ceremony started with the welcome speech of Ms. Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum, President, Women in Leadership (WIL), and Founder, Bangladesh Creative Forum at the opening ceremony of the event. She said, ‘To be really edgy, local brands need to delve in our cultural dimension by understanding the psyche of evolving Bangladesh strong brands has to immerse with science and arts. Only then brands will be sustainable because it is about striking emotional chords with functionality.’
Mr. Prashant Kolleri, Leader – Customized Intelligence, Nielsen South Asia, gave a detailed speech to describe the Methodology of Best Brand Award 2019.
A total of 105 brands were recognized across 37 categories. In the overall top 15 brands rank, bKash won the status of the number one brand. Closeup and Ispahani secured the second and third places in the overall best brands rank.
An initiative of Bangladesh Brand Forum, Best Brand Award 2020 was powered by AIUB in partnership with Nielsen Bangladesh and in association with The Daily Star. The category-based results of Best Brand Award 2020 can be subscribed from Nielsen Bangladesh Office.