To recognize and celebrate creative communication in marketing & business, 93 advertising campaigns across 25 categories were honored at the 6th edition of COMMWARD: Excellence in Creative Communication, held on 3rd September at Le Méridien Dhaka. The winning campaigns were recognized in 3 ranks: Grand Prix, Gold and Silver. COMMWARD is an initiative of Bangladesh Brand Forum, which has been recognizing and inspiring creative advertising in business and marketing, since 2009.
This year, a total of 467 nominations were received from 41 advertising agencies, production houses & creative departments of various organizations. Three vigorous jury sessions, comprising of leading marketers and communication experts of the country, were held to evaluate and select the winners.
While many small new agencies were recognized for their outstanding creative campaigns, the large established agencies overwhelmed the award ceremony with their strong advertising campaigns. Among the campaigns, “Prothom Alo ICC Cricket World Cup 2015”and“Closeup Kache Ashar Shahoshi Golpo” campaigns won the highest number of awards in 3 ranks. Moreover, the much hyped “Closeup Kache Ashar Shahoshi Golpo” won 2 Grand Prix in Best Use of Content and Video for Web categories. In the Integrated Campaign category, which is regarded as the ultimate comprehensive category, the campaign “GP – Prothom Bijoyollash” won Grand Prix which was conceived and executed by Grey Advertising Bangladesh Ltd.
COMMWARD is the largest initiative in Bangladesh for recognizing and inspiring creative advertising in business and marketing, since 2009. The award ceremony was attended by around 500 professionals from the business organizations, marketing and creative agencies. COMMWARD 2016 was preceded by the day-long Communication Summit where 5 global key-note speakers took in-depth sessions on different topics related to creative communication.
The distinguished speakers for this year’s Communication Summit were – Fredrik Haren, Author and Key Note Speaker on Business Creativity, Innovation, Change and Global Business; Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific; Bharat Avalani, Ex-Director, Regional Integrated Brand Communications and Market Development – Homecare Asia, Africa, Middle East and Turkey Unilever; Fazal Ashfaq, Country Head of Google Sri Lanka and Bangladesh; and Kauhsik Roy, President, Brand Strategy and Marketing Communication, Reliance Industries Limited (RIL). Among them, Mr. Fazal Ashfaq took his session through a live video conference. To inspire the essence of art and creativity in business, the four speakers, present at the venue were gifted with artworks of renowned Visual Artist and the Director of Bangladesh Brand Forum Ms. Preema Nazia Andaleeb. The day-long summit also observed Cannes Showcasing and an intensive panel discussion. Members for the panel discussion were Mithun Roy, COO, Bitopi Advertising Ltd.; Jaikishin Tikam, Head of Media, ITC; Anir Chowdhury, Policy Advisor, Prime Minister’s Office; Nazim Farhan Choudhury, Managing Director, ADCOMM Ltd.; and Bharat Avalani.
In association with Cannes Lions & Powered by The Daily Star, this year COMMWARD has been supported by a number of partners & sponsors namely Event PartnerLe Méridien Dhaka, Strategic Alliance Roaring Lions, Knowledge Partner Marketers Society of Bangladesh (MSB), Media Partner GTV, IT Partner Aamra, PR Partner Masthead PR, Social Media Partner WebAble Digital, and Visual Partner Aatosh.
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GLIMPSES OF THE CEREMONY