Since its inception, Reckitt Benckiser’s (RB) Veet is the world’s Number 1 brand in the depilatory category, and has been long proven as the first choice for hair removal among women. With the aim of experiencing “What beauty feels like,” Veet always encourages its consumers to showcase their beauty and confidence. In this process Veet Bangladesh created “Veet Channel I Top Model” platform in 2011 in search of the country’s Top Model amongst thousands of aspiring young Bangladeshi women.
Veet Channel I Top Model successfully completed its season 3 in 2014. This season, Veet Bangladesh engaged its loyal fans through its official FB page with the “Enchanting 7” contest. Participants would have the opportunity to win a diamond ring and exclusive gift hampers if they correctly predicted who would be in the Top 7 in Veet Channel I Top Model 2014, and also answer the question, “What qualities should a Top Model have and why?” Winners were chosen from over 300 participants.
The Prize Giving Ceremony for the Veet Enchanting 7 Contest was held in February at Reckitt Benckiser Bangladesh Ltd. Headquarters. On behalf of Reckitt Benckiser Bangladesh-Sri Lanka Cluster, Nayan Mukherjee, Finance Director Mahbub Baset, Marketing Director, Faria Yasmin, Cluster Marketing Manager, and Neamah Islam, Veet Brand Manager, were present to give away the prizes to 4 lucky winners.