The 2nd season of ‘Food & Beverage Marketing Fest’ organized by Brand Practitioners Bangladesh was held last Friday, 05 August 2022 at the Grand Ballroom of Westin Hotel, Gulshan. The title sponsor of this fest is Nestlé and powered by sponsors Mojo & Nutrition.

The impact of global price hikes has inevitably had an impact on food and beverages. Product prices have increased, marketers are trying to adjust in various ways. Keeping this reality in mind, this fest has been organized with the slogan ‘Aligning possibilities with realities’, said the organizers. Needful & important marketing aspects like product pricing, global and local competition, communication strategy, trade and consumer promotion, supply chain, market research, consumer behavior, food product law and its application, new product development, packaging, import-export, healthy and alternatives foods and related topics were discussed in 7 sessions.

Around 300 Marketing Professionals of reputed food and beverage companies in the country attended this event including Chief Executives, Chief Marketing Officers, Chief Brand Officers, Sales Officers, Supply Chain Heads, Market Researchers, Regulatory Officers, and Communication Professionals.

The program was discussed by Syed Alamgir, MD & CEO, Akij Venture Group; Dr. Mizanur Rahman, Professor, Department of Marketing, University of Dhaka; Ajay Kumar Kundu, CEO, Mediacom; Zafar Uddin Siddiqui, Executive Director, Citigroup; Syed Iqbal Mahmood, Director, Nestlé; Mohammad Mofassel Haque, Director, Marketing, TK Group; Kazi Mohiuddin, Senior GM, Meghna Group and other seasoned food marketing professionals.