Asia Marketing Day 2020 is to be observed on May 27, 2020 (Saturday) by Asia Marketing Federation (AMF) and its member organizations from 17 countries, including Bangladesh, in Asia. The theme of this year is “Surviving the Corona Virus”.
The day calls for a double celebration as it coincides with the 89th birthday of Father of Modern Marketing Prof. Philip Kotler on the same day.
The celebration will gather together leading marketing experts in a one-day conference to share global insights about the marketing industry, with keynote speeches, real-life case studies, and interactive sessions with Q&As. Mr. Rohan Somawansa, President AMF will start the day with his opening remarks. Father of modern marketing Philip Kotler will address the participants of the conference. Harmawan Kartajaya, Founder of AMF will share the keynote on the theme of marketing day.
There will be three panel discussions based on regions – East Asia, ASEAN, & South Asia. The topic of East Asian panel is “The Consumer in the Age of Covid-19”, to be moderated by Prof. Kim Boo Jong from Marketers Society of Korea (MASOK). The ASEAN panel on “Marketing in Covid-19 Situation – How ASEAN Marketers respond in their own country” will be moderated by Gwen C. Albarracin, immediate past President, AMF. Prof Dr. Syed Ferhat Anwar, Chief Patron, Marketing Society of Bangladesh will moderate the South Asian panel on “Culture & Human Approach to fight Covid-19”.
AMF is a collaboration platform for all the marketing associations in Asia. Originally founded in 1991 as Asia Pacific Marketing Federation (APMF), it evolved into AMF in 2007. AMF’s critical mission to effectively promote the interests of marketing in Asia in general and strengthening the Asian marketing fraternity. Today, AMF boasts a membership of marketing associations and institutes from Bangladesh, Cambodia, China, Hong Kong, Macau, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
The conference will be a virtual conference and people can participate in the conference via Zoom on registration basis. More details on the day’s schedule will follow soon. Stay tuned!