The June 2024 issue of BBF Monthly continues the magazine’s tradition of exploring diverse and impactful topics across various industries. This edition opens with a deep dive into the Cannes Lions International Festival of Creativity, celebrating the innovative campaigns shaping the future of advertising and marketing.
The issue also addresses the urgent need to make business registration in Bangladesh more startup-friendly, exploring the challenges faced by entrepreneurs and the potential reforms to simplify the process.
In the realm of marketing and sales, the edition features an insightful article on the crisis in B2B marketing and sales, emphasising the importance of aligning disconnected funnels to boost efficiency and results. Another marketing-focused piece debates the merits of brand strategy, asking whether distinctiveness or differentiation is the key to long-term success.
The edition also examines disruptive marketing and its potential as a powerful tool—when wielded correctly. For those in public relations, there’s a guide to mastering PR reputation management in the digital age, offering strategies to protect and enhance brand image online.
A feature on geographic-specific brand building highlights strategies for creating a strong local identity, while an article reflecting on 30 years of Amazon offers insights into the tech giant’s remarkable journey and evolution.
For tech enthusiasts, a feature on Apple Intelligence delves into the company’s latest advancements, while a separate article offers tips on how to assess true macroeconomic risk in an increasingly volatile world.
Entrepreneurs can gain insights from a comparison between fundraising and bootstrapping, helping them decide the best path for their startups. Additionally, the resurgence of brands as drivers of growth is analyzed, providing evidence of their renewed importance in today’s market.
This edition of BBF Monthly is rich with thought-provoking content, offering readers a comprehensive look at current trends and the future landscape across multiple sectors.
The publication cover was designed by the country’s most prolific visual artist Ms. Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum.
