Berger Paints Bangladesh Limited unveiled “Hariye Jai by Berger Illusions”, an immersive illusions exhibition celebrating imagination, creativity, and the impact of interior design on wellbeing, at Aloki on January 9, 2026, from 6:30 PM onwards.

At the core of the exhibition were exclusive Berger Illusions co-created with three renowned creative personalities — Architect & Actor Aupee Karim, Fashion Designer Sarah Karim, and Musician & Artist Arnob. The showcased illusions demonstrated how artistic paint-based designs go beyond flat colours to create immersive interiors that inspire imagination and positively influence mood and mental wellbeing.

The event was attended by high-ranking government officials and corporate leaders, in the presence of Ms. Rupali Chowdhury, Managing Director, Mr. A K M Sadeque Nawaj, Chief Business Officer, and Mr. Salahuddin Tarek, Chief Marketing Officer of Berger Paints Bangladesh Limited.

The campaign title “Hariye Jai” reflects the idea of getting lost in imagination and thought — a creative state that Berger believes enhances emotional balance and productivity through thoughtfully designed interiors.

Speaking at the event, Ms. Rupali Chowdhury said:

“Through ‘Hariye Jai’, Berger continues its journey of redefining paint beyond surfaces. We believe well-designed interiors have the power to uplift the mind, inspire creativity, and enrich everyday living.”

The event also marked the launch of the Berger Privilege Card, with attending dignitaries becoming the first recipients. The card offers preferential rates on Berger Experience Zone services, available immediately, and will gradually include exclusive benefits from Berger’s strategic partners.

The evening concluded with the premiere of the campaign’s OVC, featuring the three collaborators, accompanied by a recomposed version of the iconic song “Hariye Jai” by Arnob.

With this campaign, Berger reinforces its commitment to innovation, creativity, and wellbeing-driven interior experiences.