Bangladesh Brand Forum, the largest platform of brand practitioners and enthusiasts in Bangladesh, honored the prestigious Best Brand Award for the 17th consecutive year by arranging a Grand Gala ceremony at the Le Méridien Dhaka on December 20. This year, the award was presented to 45 brands under 45 distinguished categories. The Overall Top 15 Most Loved Brands of Bangladesh were also identified and awarded. Additionally, the Most Emerging Brand of Bangladesh—AMA Coffee—was recognized during the gala event. In total, 61 awards were presented at the Best Brand Award 2025. For each of the 45 categories, the names of the 2nd and 3rd Most Loved Brands were also announced. Bangladesh Brand Forum organized the 17th edition of the Best Brand Award in partnership with nSearch Ltd.
In the Overall Top 15 Most Loved Brands of Bangladesh, local brands have continued their dominance. bKash has secured the top position, while RFL Houseware and Radhuni secured second and third place, respectively. The other winners, from 4 to 15, are: Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta/Maida/Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo and Rupchanda Fortified Soyabean Oil. Additionally, AMA Coffee received the Most Emerging Brand of Bangladesh for demonstrating the steepest rise in the brand equity index over consecutive assessments.
This one‐of‐a‐kind yearly recognition has now been continuing for 17 years with the aim of acknowledging brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life.
To pick the best brands of the year, nSearch Ltd. conducted and guided a comprehensive study. The survey for the 17th edition of the Best Brand Award was conducted across eight divisions of Bangladesh, covering both urban and rural areas. A total of 12,400 interviews were conducted, with equal participation from males and females. The research approach was based on two key considerations—in‐category evaluation based on Brand Equity Index through a distinct model and cross‐category harmonization with a multiplicative model to align category‐relevant parameters across segments. The data collection method was based on online and self‐administered interviews. The study has covered 45 categories. Asif Mahamud, Director, nSearch Limited, delivered a detailed speech describing the Methodology of Best Brand Award 2025.
Inaugurating the gala ceremony, Shariful Islam, Founder and Managing Director, Bangladesh Brand Forum, said, “Brands today shape aspirations, influence culture, and fuel economic progress. As consumers evolve, brands must stand for responsibility, innovation, and meaningful impact. Tonight, we honor those who not only win in the marketplace but also improve daily life for millions. Branding is nation‐building—and I hope this recognition inspires bigger ambitions, braver ideas, and greater value creation for Bangladesh.”
Bangladesh Brand Forum initiated the Best Brand Award in 2008 to inspire and honour the most loved brands in the country. Now, after more than a decade of continuous establishment, this successive accolade has become the signature and leading branding recognition in Bangladesh. The objective of the Best Brand Award is to demonstrate and celebrate the success of brands achieved through sustained and effortful initiatives.
An initiative of Bangladesh Brand Forum, Best Brand Award 2025 was held in partnership with nSearch Ltd. Strategic Partner – International Advertising Association Bangladesh (IAAB); Official Carrier Partner – Turkish Airlines; Knowledge Partner – Marketing Society of Bangladesh (MSB); Hospitality Partner – Le Méridien Dhaka; PR Partner -Backpage PR.
