Bangladesh Brand Forum organized the 8th Young Lions Competition Bangladesh and Young Lotus Competition Bangladesh 2024 in Collaboration with Advertising Agencies Association of Bangladesh, AdClub Dhaka & The Daily Star and in Association with the Cannes Lions International Festival of Creativity at The Daily Star Centre on January 20, 2024. The competition was hosted in two categories – Integrated and Digital – in search of ‘The Ultimate Creative, Competitive Young Professionals & Ultimate Young Marketers’ to represent Bangladesh at Spikes Asia 2024.
The competition concluded with the announcement of three winning. The winner of the digital competition alongside one winning team from the integrated competition will represent Bangladesh at Spikes Asia 2024. Another team from the Integrated Competition will take part in Young Lotus Workshop 2024 at Pattaya, Thailand from 21-23 March.
After a comprehensive and meticulous evaluation, the jury panel announced the names of the winning teams. A team from Grameenphone Ltd. consisting, Syed Saddam Hussein, Brand Strategist and Maisha Hossain Chowdhury, Brand Manager, won the Young Lions Competition Bangladesh under the integrated category and a team from Beatnik Design consisting Rifat Ara Papri, Creative Manager and Md. Tahmidur Rahman Kadery Executive, Strategy and Planning won the Young Lotus Competition Bangladesh 2024 under the same category. In the digital category, Asiatic Mindshare Limited’s team, consisting, Kumkum Jahan, Creative Writer and Fariha Rahman, Brand Communication Strategist won the Young Lions Competition Bangladesh 2024.
Muneer Ahmed Khan, Managing Director & Chief, Unitrend Ltd.; General Secretary, Advertising Agencies Association of Bangladesh (AAAB); and Sanaul Arefeen, Managing Partner, Mattra; Convener, Adclub handed over the winning accolades to the teams.
In this year’s edition, a total of 45 teams, comprising two members each, participated in the Young Lions Competition Bangladesh. Both competitions were held simultaneously, while the teams were given two distinct cases to develop campaigns within a seven-hour duration.
Immediately after the allotted time, the teams were given the platform to explain their campaigns in a 5-minute presentation before the jurors. The jury panel included industry experts, seasoned professionals, and thought leaders such as:Taufique Mahmud, Executive Creative Director, Mediacom Limited; Sharmin Rahman, Head of Corporate Brand, Grameenphone Hasib H Chowdhury, Executive Creative Director, Adcomm Limited; Md. Ehsanul Hoque, Partner Director, Mediam Group Bangladesh; and Galib Bin Mohammad, SBU Head, Meghna Group of Industries (MGI).
The winning teams will be participating in the upcoming Young Spikes Digital Competition, and the Young Spikes Integrated Competition at Spikes Asia 2024 on behalf of Bangladesh. Additionally, the winner of the Young Lotus Competition Bangladesh 2024 will take part in Young Lotus Workshop 2024.
The competition ensured a wide array of participation from aspiring and progressing agencies and organizations of the country.
The prestigious Young Lions Competition Bangladesh 2024 was organized by Bangladesh Brand Forum in association with the Cannes Lions International Festival of Creativity, and in collaboration with The Daily Star, Advertising Agencies Association of Bangladesh and AdClub Dhaka, Strategic Partner – Roaring Lions, and Knowledge Partner- Marketing Society of Bangladesh.
