Success story
Meta Authorized Sales Partner Httpool helped this leading telecom company in Bangladesh run a campaign to reach a broader audience with quality ad creative — resulting in a 4.7pt increase in ad recall.
4.7pt
increase in ad recall
7.6pt
boost in ad recall among millennials
0.7pt
increase in top-of-mind awareness
3.5pt
increase in top-of-mind awareness in the 35-44 age group
THEIR STORY
Connecting Bangladesh
Banglalink is a leading telecom company that provides a wide range of communication services — including mobile voice, data and internet services — to their customers in Bangladesh.
THEIR GOAL
Boosting brand reach with ad placements
Banglalink wanted to reach a broader audience with their campaigns while optimizing ad exposure. They sought to use Advantage+ placements to gain widespread visibility across Meta technologies. To enhance brand impact and engagement, they needed to craft high-quality video creative that would resonate with their audience. This meant creating a resonant 15-second ad aligned with research-driven brilliant basics. Then, Banglalink wanted to run a brand lift study to test brand impact metrics with these strategies.
THEIR SOLUTION
Expanding ad placements
To reach their performance goals, Banglalink transitioned their campaign strategy from a narrow approach to a broad one by leveraging Advantage+ placements. Collaborating with Starcom and Meta Authorized Sales Partner, Httpool, the brand crafted a compelling 15-second video ad that combined media strategy and creative quality.
Httpool recommended using Meta media and creative brilliant basics — including mobile-first creative with messages that resonate. Httpool also recommended using Advantage+ placements to reach a wider audience. These research-backed strategies helped ensure brand impact and strong ROI.
Using Advantage+ placements ensured the ad’s visibility across Facebook, Messenger, Instagram and Audience Network to boost reach and engagement.
An important part of the campaign was testing the brand’s broad audience approach and use of Advantage+ placements — a strategy which was tested through a measurement brand lift study. This maximized Banglalink’s campaign budget while amplifying ad exposure. By targeting a broader audience, the brand reached previously untapped prospects. The brand lift study confirmed the campaign’s impact with substantial increases in ad recall and top-of-mind awareness.
THEIR SUCCESS
Awareness heightened
For the campaign, Banglalink ran a brand lift study — from November to December 2022 — which found a positive influence on ad recall and top-of-mind awareness. Results included:
4.7pt
increase in ad recall
7.6pt
boost in ad recall among millennials
0.7pt
increase in top-of-mind awareness
3.5pt
increase in top-of-mind awareness in the 35-44 age group
“Banglalink has a wonderful partnership with Meta and a strong collaborative relationship with Httpool. In our effort to increase brand reach, we tapped into Meta best practices. The Advantage+ placements strategy and its widespread visibility across Meta technologies had a significant impact on our brand and contributed to our campaign’s success. The brand lift study helped us tap into previously unexplored opportunities and provided valuable insights for future planning. This achievement is a great example of true partnership and we hope to continue such initiatives in the years to come.”- URFI AHMAD, BRANDS AND COMMUNICATIONS DIRECTOR, BANGLALINK
“Starcom Bangladesh embraces the latest Meta practices to deliver optimal results for our clients, such as Banglalink. Httpool’s support and tailored recommendations empower us. The recent success of our collaborative brand lift study marks a milestone in the telecom industry. We look forward to achieving even greater results in the days ahead.”- ARIFUR RAHMAN, DIRECTOR, DIGITAL MEDIA STARCOM BANGLADESH
