Bangladesh Brand Forum, in association with ada (Analytics. Data. Advertising) Bangladesh, has presented BBF Digitalk on “How Data is Evolving Advertising Industry? Is this Real or a Hoax?”. The discussion was held at Westin Dhaka on 22nd June. This is a part of BBF Digitalk series which provides exclusive digital insights.
The discussion was conducted by Srinivas Gattamneni, Chief Executive Officer at ada. He shared insights on the evolution of advertising industry and how data is playing the role in terms of the overall evolution. The session was attended by eminent corporate professionals.
In today’s world, technology and data management are changing the way advertising and marketing campaigns are being designed and tracked. In the session, Srinivas has talked about how driving insights through data has become crucial and why digital media plays significant role for the overall engagement. He also stressed about the importance of converting data into useful analytics for generating lead.
BBF Digitalk has been presented by Bangladesh Brand Forum and organized in association with ada (Analytics. Data. Advertising) Bangladesh.
