The biggest festival of brands and marketing “BRANDFEST” started today. The first day of BrandFest had discussions and sessions on brands and marketing, its strategy and purpose.
The discussions took place between a group of brand marketing experts and thought leaders. They delivered ideas, insights related to brand and marketing, and challenges most likely to be experienced in the future. These sessions and discussions offered an in-depth analysis and dissection of plausible insights within every topic and potential solutions to consider moving forward especially at the back of a global pandemic.
The event started with the opening speech of Shariful Islam, founder and managing director of Bangladesh Brand Forum who said “As we celebrate 50 years of Independence in 2021, we as a nation need to use the strategic narrative of nation branding to present Bangladesh’s story in the global stage.”
Some notable speakers who enlightened the first day of the festival were Dr Jagdish N Sheth, Charles H Kellstadt, Professor of Business, Emory University Goizueta Business School; Ashraf Bin Taj, Co-Founder, Managing Director, International Distribution Company BD (PVT) Ltd, President, Marketing Society of Bangladesh; Mir Nawbut Ali, Chief Marketing Officer, bKash Limited; Shammi Rubayet Karim, Head of Marketing Communications & Services, Nestlé Bangladesh Limited; Sajjad Hasib, Chief Marketing Officer, Grameenphone Limited; Tanzeen Ferdous, Marketing Director, Home Care, Foods & Refreshment, Unilever Bangladesh Limited; Derrick Daye, Managing Partner, The Blake Project Publisher, Branding Strategy Insider; Engineer Golam Murshed, Managing Director, Walton Hi-Tech Industries Limited; Shah Mohammad Didarul Hasan, Deputy General Manager, Marketing, M. M. Ispahani Limited; AKM Moinul Islam Moin, Executive Director, Culinary Business, PRAN Agro Ltd (PAL); Moasser Ahmed, Country Marketing Manager, Coca-Cola Bangladesh Limited; Galib Bin Mohammad, Head of Marketing, Arla Foods Bangladesh Limited; Faisal Mahmud, Senior Marketing Manager, BEOL; Prof. Dr. Syed Ferhat Anwar, Director, Institute of Business Administration University of Dhaka; Farhan Rashid, Head of Business, HMD Global & Nigel Hollis, Chief Global Brand Analyst Kantar.
BrandFest 2020 was powered by AIUB, strategic Partner of the event was Bangladesh Creative Forum (BCF), Knowledge Partner – Marketing Society of Bangladesh, Technology Partner – Aamra, Media Partner The Daily Star, Online Media Partner – Channel I Online, PR Partner – Backpage PR, Visual Partner Aatosh, Web Solutions Partner – Exsentra, BrandFest 2020 was an initiative of Bangladesh Brand Forum.
