Why the world is under the impression of shorter videos? Why does the advertising industry need to carry through the fundamental piece of content strategy within seconds? Unambiguously to the so-called target group, tiny perfect videos can tempt, lure, apprise, and edify, and also send off audiences asking for more. Let’s dig it how.
As aforesaid by Microsoft, the typical human’s attention span is less than eight seconds. At the moment, we are hasty to dismiss videos on social media. We merely do not have the time to devour every piece of content from innumerable sources. Now put a mirror against you, how rapidly do you scroll by content that doesn’t instantly grab your attention? Yes, we all do almost the same. And for this youth-dominated formation brands are fashioning such short-form video content that ensures it can capture viewers’ attention before they move on. Singly, the viewers are getting habitual with repetitive consumption. Think, if a video is only eight to ten seconds long it is easy for someone to watch it more than once. However, if it is five minutes long? The chance of someone taking the time to watch it more than once is very low. For brands exclusively, reappearance viewers are key as it really gets your communication in-built into the viewer’s mind. Don’t you think the brands, agencies, and production houses are concerned about thinking ‘easier to produce’? Yes, it is another bold mark. According TikTok viewership in the first quarter of 2022 compared to the similar period of last year. And, you have already noticed the users’ involvement in showreels on different media like Facebook, Insta, and the execution afford meets costeffectiveness powerfully. A big reason, it interrupts creative and production blockades even further. Where solely mobile screen size frame is getting popular with those clear-cut peeks. According to Noboru World, vertical ad video campaigns have a higher accomplishment rate with a larger pie of the consumer’s courtesy. Because of this smoother experience, making it a more effective tool for carrying the brand messaging across. So, this innovation is evidence of creativity never will be restricted by time but timing will play a key role today.
In amongst these, short-form videos already have the highest ROI of any other social media strategy. By trend, major social media platforms are now presenting opportunities to produce short content. And, this makes content more accessible for both viewers and creators. You have certainly noticed that local brands have also started to emit short videos with a tactical clear-cut message, sometimes with another theme alike. No matter if those come with an analogy, the audience will pay attention to the significance.
If you are a brand guy, just prize them with the right message to punch within seconds!
