All across America, only one sign can trigger an ecstatic wave of reaction from everyone who sees it: Krispy Kreme signature neon red Hot Doughnuts Now sign. As soon as the HOT light fires up, it only means one thing: it’s time for the luscious Krispy Kreme hot
Original Glazed® doughnut. 

Having launched in over 26 countries around the world, the Krispy Kreme HOT light is finally here. Starting May 7, at 10:00 AM, Krispy Kreme will welcome the first customers into the store at the heart of the Dhaka city’s eateries, Banani 11. 

The North Carolina based mother company signed a franchisee agreement with local conglomerate Orion Group with the aim of opening 20 stores across the country in the next five years.

“We expect Krispy Kreme to become an integral part of Bangladesh’s culture and we look forward to sharing the joy that is Krispy Kreme with customers new and old in Bangladesh.” said Dan Beem, Krispy Kreme’s president of International. 

Orion Group’s unparalleled business aptitude along with brand and consumer understanding of Bangladesh’s market has led to this exciting franchisee agreement.

“We are privileged and ecstatic to be joining hands with such a world renowned and iconic brand such as Krispy Kreme and excited to welcome our first customers in 7th of May” – Salman Obaidul Karim, Managing Director, Orion Group. 

The opening of the first Krispy Kreme store in the market is a unique event as long queues of excited customers traditionally wait in line for a first taste of a hot Original Glazed Doughnut made right where they can see it. People literally go to great lengths to get their hands on this sweet treat.

Here to Stay

The perfect treat to share among family and friends, Krispy Kreme is definitely a welcome addition to the selection available on the market to the country’s sweet tooths. With the Hot light on and at least 20 stores set to open in the next five years, there is
little doubt that doughnuts will never be the same for Bangladesh again.