With over 774 million users across the world, LinkedIn is one of the top social media platforms today. If you own a business and are looking to build your network and increase brand awareness in the digital world, LinkedIn is the way to go and kick-start your marketing journey. But LinkedIn is one of those social networks whose full potential still remains unexplored by many. The influence of this platform in the arena of business marketing needs to be discussed. But first, we need to know what LinkedIn marketing actually is.
LinkedIn marketing is the process of utilizing the platform to make valuable connections and partnerships for your business, boost leads and conversions, increase revenue, generate leads, share content, and drive traffic to your website. Businesses can create their own pages and subpages on the platform. Through LinkedIn marketing, a business owner can promote their business or even themselves and the work they are doing to attract attention to their company profile.
LinkedIn is an essential step of marketing strategy that can lead to a booming business in this modern era because of its effectiveness in expanding professional networks and business connections. By using LinkedIn marketing, one is able to access many valuable features related to analytics and brand-building.
LinkedIn Marketing in Bangladesh:
In the context of Bangladesh, LinkedIn marketing can bring greater attention to Bangladeshi-owned businesses. As a developing nation, saving marketing funds is a tempting bargain, and this is where LinkedIn comes in because marketing on this platform is cheaper than traditional marketing. As of February 2022, there are 4.60 million LinkedIn users in Bangladesh. This makes LinkedIn marketing the most measurable form of marketing. This strategy can give a locally owned business from Bangladesh a global reach which is not an easy feat indeed. Understanding the right audience for the business is another aspect of this marketing strategy that will go a long way in the context of Bangladesh.
Some Interesting LinkedIn Marketing Tools:
To make the best use of LinkedIn and incorporate this platform into the digital marketing strategy of a company, there are some tools and software platforms. These tools include a list of features that bring greater attention to an endeavour.
Dux-Soup
With more than 60,000 users, Dux-Soup is a popular lead generation tool. For starters, It helps to find, attract, and engage with LinkedIn prospects and boost LinkedIn profiles. It also offers a Free plan that enables the users to organize and share profile data. Users can download prospects’ and leads’ profile details and can scan through thousands of LinkedIn profiles quickly.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a great tool that offers lead suggestions based on specific requirements related to a business and recommendations customized as per the target audience. This tool helps users to limit their search for more advanced and relevant lead searches. It also offers sales insights to ensure the correct decision-making process. This tool will make it easier for the users to reach their sales target.
SocialPilot
SocialPilot is a tool that is not focused solely on LinkedIn; it also supports Twitter, Facebook, and some other social media platform. Users can schedule and post content to their LinkedIn pages and profiles with the help of this tool. It makes sure the efforts of users are getting the desired results. SocialPilot offers an in-depth d analysis of its user’s LinkedIn marketing metrics and collaborates with the social media team. By using this tool, LinkedIn analytics can be converted into a PDF file.
Some Useful Tips to Reach Marketing Goals with the Help of LinkedIn Marketing
If you want your LinkedIn content to reach the highest audience and gain more visibility for the growth of your business, then the hacks listed below will come in handy and connect you with more customers and prospects.
Writing and publishing LinkedIn articles will ensure all the necessary information and relevant explanation are included in a post, increasing your reach.
With sponsored updates, businesses on LinkedIn can pay to push posts related to their project onto a user’s LinkedIn feed. One important characteristic is the ability to customize posts based on the company name, job title, function, requirements, and skills.
These days using popular and relevant hashtags to LinkedIn posts will help your content get discovered by a large audience by putting your posts in the newsfeed of the interested users on the platform.
A business needs to claim its custom URL in order to ensure the URL includes its name. This will enable the business to contact potential clients because people will search Google to learn more about them.
LinkedIn Live users can ensure excellent engagement metrics by using the platform’s built-in live-streaming tool. Live-Streaming will increase the probability of excellent engagement metrics.
A business should use LinkedIn marketing to put the name of their company out there on the platform to boost reach and increase sales. This is one effective way to ensure the growth of your business.
Written by Tahia Afra Jannati
